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The Right Strategy Helps The Right Customers Find You.

We are a pack of Seattle based digital marketing and design professionals, that use our diverse backgrounds to help tell your story and grow your business. And that’s exactly what we did with our client, LiquidPlanner.

As a relationship-driven agency, we pride ourselves on our ability to listen, learn and exceed expectations. We value long term relationships over making a quick buck and this mentality allows us to work with amazing clients like LiquidPlanner. Every business is presented with a unique set of challenges, pain points, and customer base but because we first start every conversation by listening, we’re able to understand your business to come up with not just a data-driven approach, but the right approach for you.

Fortunately, you have us for your needs. Odd Dog Media provides a friendly and personalized approach to ensure your digital marketing attracts the right kind of customers. That’s what makes us a small business’ best friend.

Here you’ll find more information about LiquidPlanner. Enjoy!

Liquid Planner Logo

Website Build / SEO

Challenges / Goals

Their previous website was cluttered, difficult to edit/update on the backend, and had too broad of a funnel. They came to use to make major site architecture changes as well a redesign the user interface to shorten the lead funnel as well as to help content managers more easily edit and update all pages and areas of the website. The biggest design challenge we faced was updating the aesthetics to a cleaner and more visual product portfolio of features. 

Our Solution

Our approach was to analyze and segment the two users of their site – existing customers looking for support and potential customers to put in the sales pipeline. Updating the site architecture to easily direct these groups to their appropriate funnels was key. Simplifying and shortening the users’ path to get what they wanted with a clean site navigation, design and architecture. Industry research of similar companies was used to identify the aesthetic look and feel of the site as well as the site navigation, to better showcase the product benefits in a more visually immersive manner. 

Liquid Planner Website Design

Our Process

The design of the new website started with industry research, sketching out ideas to simplify information and working with the new site architecture. From there we started with homepage to showcase the main product features and benefits. We worked to create a landing page that grabbed user attention, showed a portfolio of product graphics and highlighted what it was like to work with LiquidPlanner. 

As we worked to design the internal pages we focused on funneling the two main user groups through the site quickly and efficiently, while also creating more consistent branding site-wide. The final design effectively improved the site navigation, created a clear hierarchy of important information and communicated that information in visual simplicity. 

Liquid Planner Website Design
Liquid Planner Website Design

The Result

The result was a modern and more cohesively branded website, with custom graphics, images and easy to use navigation.  

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