UW Medicine Advancement is the philanthropic arm of UW Medicine, dedicated to supporting groundbreaking research and advancing medical care. The organization connects donors, researchers, and the community to accelerate discoveries, improve treatments, and build healthier futures.
Through storytelling and educational resources, UW Medicine Advancement highlights the impact of giving and provides opportunities for supporters to contribute to life-changing medical advancements.
UW Medicine Advancement aimed to increase brand awareness and reach audiences interested in medical research, biotechnology, and philanthropy. They also sought to drive more visitors to landing pages that featured stories, educational content, and giving opportunities. The challenge was identifying the right ad formats, creative, and audience targeting to effectively connect with and engage these specific audiences.
We designed multi-phase campaigns to first capture broad awareness and then retarget highly engaged users, ensuring UW Medicine Advancement’s message reached the right audience at the right stage.
By building tailored audiences around interests like medical research, philanthropy, and biotechnology, we maximized relevance and connected with people most likely to engage and support.
Our team developed ad creative matched to each campaign’s goals, pairing compelling visuals with meaningful stories to drive clicks, inspire giving, and build stronger brand awareness.
The campaigns successfully expanded UW Medicine Advancement’s reach, building brand awareness among highly relevant audiences while driving strong engagement with stories, educational content, and giving opportunities. By combining a funneled ad strategy with custom targeting and impactful creative, we helped connect more people to UW Medicine Advancement’s mission of advancing medical research and healthier communities.
