Member-owned and community-focused, this Pacific Northwest credit union offers everything from personal checking to small business lending. But great products don’t sell themselves, especially when you’re competing against national banks with massive ad budgets. That’s where we came in.
Outspent but not outplayed: How a smarter Google Ads strategy drove membership growth for a community credit union
Client
Member-owned, community-focused credit union
Pacific Northwest, USA
Pacific Northwest, USA
Services Provided
Google Search & Display Ads
Results in Summary
+510% impressions
+137% clicks
+155% phone calls
+73% conversions
+137% clicks
+155% phone calls
+73% conversions
The Goals & Challenges
This credit union had the products and the mission. What they needed was a way to compete digitally without outspending the big banks. The goal was to grow membership and drive adoption across a diverse product portfolio spanning business banking, consumer deposits, and lending. The challenge was to build a strategy that could reach the right people at the right moment across every stage of the funnel, while making every dollar count.
Our Solutions
Full-funnel Campaign Architecture
We built dedicated campaign segments for each product line, so business banking, consumer deposits, and lending each had its own strategy from awareness to remarketing, with messaging tailored to its audience rather than competing for the same budget.
Integrated Search & Display
We paired search campaigns with awareness and remarketing display campaigns across both business and personal banking products, creating a cohesive presence that kept the credit union top of mind from the first search all the way through to conversion.
Intent-based Audience Targeting
We didn’t just target demographics. We built audiences around real purchase intent and in-market behavior. By identifying users who were already in the mindset to make a major financial decision, our ads reached the right people.
The Results
By working smarter, not harder, this credit union built a Google Ads presence that punched well above its weight. A cohesive search and display strategy meant they were showing up at every stage of the funnel and converting the right people into long-term members.
In the last year, they saw:
2,450,062
Impressions
+155%
Phone Calls
1,621
New Business Banking Leads
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