Generate greater ROI with strategic, effective paid search ads
Portland Google Ads Agency
What is Google Ads? Or, more broadly, paid search?
Google Ads, formerly Google AdWords, is a type of pay-per-click advertising that allows advertisers to appear at the top of Google search results as a “Sponsored” result. As the name suggests, advertisers only pay when users click on their ad. Google Ads, along with Bing Ads, are also more broadly called “paid search” or “search engine marketing (SEM)”.
For Portland businesses operating in competitive markets, from contractors in Beaverton to healthcare providers in Lake Oswego to restaurants drawing foot traffic in the Pearl District, Google Ads is often the fastest path to qualified leads.
Paid search is the ultimate way of scaling the ROI of your business’ digital marketing efforts. It boasts outstanding benefits, with results to back it up, such as:
With Google Ads campaigns, you have the autonomy to delegate ad spend based on your unique budget. Low CPC (cost per click) bidding strategies can make keyword and audience targeting quite effective while keeping marketing costs down.
Google Ads catapult your marketing efforts directly to the top of search engine results. With more visibility, these campaigns drive more user engagement and ultimately greater ROI. Unlike SEO, campaigns don’t take as long to marinate on the market before showing results.
If you operate in a highly saturated or competitive market, or are just starting your business, you may struggle to appear at the top of the page in organic search results. Search engines prioritize search ads in results, which can almost immediately bump your business to the #1 spot — perfectly positioned to generate leads and drive sales.
Paid search and search engine optimization (SEO) have become increasingly more difficult as search engines continue to update their algorithms, driving further competition. Search ads work around these algorithmic impacts to organic performance.
You can utilize customer lists to develop warm audiences so your targeting is even more effective. Meanwhile, you can reach greater audiences and grow brand awareness by targeting specific keywords or new audiences and demographic types.
Testing hypotheses has never been easier. Paid search platforms are set up to accommodate running experiments so you can get the most out of your campaign, from ad spend to performance, and make strategic, data-driven decisions.
Our approach as a Portland Google Ads agency
Research and Discovery
To understand what success looks like for your Portland business, our team starts every project by going deep on your market. We learn about your ideal customer, your KPIs, and your competitive landscape, including who else is bidding on your keywords in the Portland metro area. Lily, our Portland-based rep, brings local market insight into this process from day one, helping us identify the neighborhood-level targeting, seasonal trends, and audience behaviors specific to PDX that generic agencies miss.
Campaign Build
We then create a data-led Google Ads strategy based on our research and analysis. You will be able to see everything from A to Z: what the ads will look like, when they will run, the goal of each campaign, and so on.
Test, Optimize, Repeat
Portland’s market shifts — and your campaigns should too. We’re not chemistry experts, but we take a scientific approach to our Google Ads services. We strive to always have at least one Google Ads A/B test running, determining what works best for your business and informing our next optimizations. Whether it’s refining keyword match types, adjusting bids by time of day or device, or testing ad copy that resonates with PDX buyers, every optimization is driven by your data — not guesswork.
Have a project in mind?
Unleash the power of paid search.
A team of Google Ads experts
Odd Dog is a Google Ads Partner and takes great pride in working with all types of industries. Work with Odd Dog to achieve your business goals! Schedule a meeting to determine if Odd Dog is the right fit for your business.
The different types of Google Ads
Did you know that there are six different types of Google Ads? Each type has its pros and cons; ask us which one would work best for your business.
Want to show up at the top of Google Search results? Look no further! Bid on keyword searches that are relevant to your business goals.
Get in front of people through graphic ads as they browse other websites. Target users based on interests, recent shopping habits, or re-market to website visitors.
Advertise your services through engaging videos on YouTube, one of the most popular streaming websites in the world.
Place your products at the top of Google search results for shopping-related searches.
Be listed at the top of search results as a reliable service provider in your local area. Local Services Ads only apply to certain service providers including, but not limited to, dentists, real estate agents, electricians, and lawyers.
These goal-based campaigns allow you to access all of the capabilities of the Google Ads inventory through a single campaign.
Why choose Odd Dog for Google Ads services?
As a Portland Google Ads agency, we provide customized marketing solutions to help businesses of all sizes achieve their marketing goals and succeed in today’s competitive market.
We view our advertising services as a collaborative partnership, recognizing that we cannot navigate the journey alone. Odd Dog will take charge of steering the strategy, yet we value and welcome client participation in the approval process.
Odd Dog offers transparent reporting, analytics, and access to accounts. We create easy-to-use reporting dashboards that you can view at any time. We also schedule frequent meetings so we can offer the insights that matter to your business the most.
Advertising is a large investment, and we treat your money like it is ours. You can expect full transparency on where your money is being spent and how effectively your campaigns are running.