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Guides / Analytics
March 30, 2020

Odd Dog Media

How to Get the Most Out of Google Analytics

Google Analytics is a web analytics program that tracks and reports on visitors to your website. The information it provides can be invaluable in helping you to decide how well your website is converting traffic into customers, where visitors are spending the most time, and where your web visitors are even coming from.  When you…

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Guides / Adwords / Google Ads / advertising / Paid Search / PPC
February 13, 2020

Odd Dog Media

The Ultimate Guide to Google Ads in 2020

Google Ads is the reincarnation of the advertising platform originally known as Google Adwords, which first appeared in October of 2000 before being re-branded as Google Ads in 2018. The effectiveness of Google Ads has been nothing short of astonishing, with 3.5 billion daily interactions occurring on the platform, and when done correctly, yields a…

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Advice / Social Media / Guides
May 28, 2019

Danielle

How to use Instagram for Local Businesses in 2019

Instagram has upped its game in a big way over these past few years. We wrote a post back in 2016 called  How to Use Instagram for Local Businesses, which needs so much updating in 2019, we decided to write another one! What we’ll be covering: Making Your Bio Count Creating Content Specific to Instagram…

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Advice / Blog / Guides
October 25, 2018

Adam

The Key to Managing Your Online Reputation as a Small Business

Getting negative reviews, in a word, sucks. You’re going about your business, working every day to sell your fares and pay the bills. Then, one day you wake up to find a one-star rating and scathing comments about your business; about you. At this point, you’ll want to do everything you can to get that review…

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Local SEO / Guides
October 23, 2018

Odd Dog Media

Guide to Managing Multiple Locations on Google My Business

Google My Business is a valuable tool for every business out there. Whether you have a brick and mortar location or you travel to your customers within a specific service area, Google My Business helps you connect with customers in your immediate area. But what if you have multiple business locations? Do you need a…

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Advice / Guides
September 27, 2018

Adam

How to Set Up a Google My Business Account

Editor’s Note: This post is great for those with new businesses or those who don’t have their business up on Google. For those who need to claim their business page or want to further optimize what you have, check out our Ultimate Guide to Google My Business pages. When potential customers search for your business,…

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Advice / Guides
September 20, 2018

Adam

How to Ask Your Customers for Online Reviews (Without Feeling Awkward)

You did it. Your customer just left your front door with a smile on their face, you have more money in your pocket, and life is good. What’s next? Well, you should ask your new happy customer to leave an online review for your business. While leaning 13 ways to earn money online, it is…

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Advice / Guides
September 13, 2018

Adam

The Small Business' Guide to Responding to Negative Reviews

“Have a nice day,” you smile and nod as your customer steps out the door. Taking a deep breath, you turn and move on to helping the next person in line. You go about the rest of your day, business as usual. Once you get home, you notice you have an email waiting in your…

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Advice / Blog / Guides / Analytics
June 27, 2018

Using Google Analytics to Determine and Track Your Goals

As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…

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Advice / Local SEO / Guides
June 20, 2018

Adam

How to Get High-Quality Google Reviews For Your Small Business

Imagine one day you’re exploring a new city. You’ve been out exploring all day and now your stomach is growling. It’s time to eat, but you’re not sure where to go and you don’t want to miss out on some of the top-rated cuisines in the area. So, you pull out your phone and open…

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Advice / Local SEO / SEO / Web Development / Guides / Marketing / How To Not Get Screwed / Analytics
July 15, 2015

Adam

Stop Spam Bots from Ruining your Analytics Referral Data

As a Seattle Website Design agency,  we use WordPress and Google Analytics.  Right to the point: Comprehensive list of all active spam bots to block. What’s going on and what to do: As a digital marketer data is everything. Our primary goal is to create measurable impacts on clients. Whether that is an increase in…

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Advice / Web Design / Guides / Intern's Corner
September 24, 2013

Conversion Rate Optimization - The Beginners Guide

A few weeks ago Qualaroo announced that they were releasing a comprehensive guide to conversion rate optimization, similar to Moz’s beginners guide to SEO. The next question after “what do I want the users to do” needs to be “how do I get them to do that”. This guide covers everything from what Conversion Rate Optimization is…

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