Email Marketing 101: What it is, How to Use it, and When to Bring in Help
What is email marketing, and how do you use it well? Get the basics, best practices, and know when email marketing services can help.
How to Make a Website ADA-compliant
Learn what’s required, and how to make a website ADA-compliant. Tips and insight from our expert team to ensure your site is perceivable, operable, understandable, and robust.
Ultimate Guide To Google Business Profile 2022
How to Get the Most Out of Google Analytics
Google Analytics is a web analytics program that tracks and reports on visitors to your website. The information it provides can be invaluable in helping you to decide how well your website is converting traffic into customers, where visitors are spending the most time, and where your web visitors are even coming from. When you…
The Key to Managing Your Online Reputation as a Small Business
Getting negative reviews, in a word, sucks. You’re going about your business, working every day to sell your fares and pay the bills. Then, one day you wake up to find a one-star rating and scathing comments about your business; about you. At this point, you’ll want to do everything you can to get that review…
Guide to Managing Multiple Locations on Google My Business
Google My Business is a valuable tool for every business out there. Whether you have a brick and mortar location or you travel to your customers within a specific service area, Google My Business helps you connect with customers in your immediate area. But what if you have multiple business locations? Do you need a…
How to Set Up a Google My Business Account
Editor’s Note: This post is great for those with new businesses or those who don’t have their business up on Google. For those who need to claim their business page or want to further optimize what you have, check out our Ultimate Guide to Google My Business pages. When potential customers search for your business,…
The Small Business' Guide to Responding to Negative Reviews
“Have a nice day,” you smile and nod as your customer steps out the door. Taking a deep breath, you turn and move on to helping the next person in line. You go about the rest of your day, business as usual. Once you get home, you notice you have an email waiting in your…
Using Google Analytics to Determine and Track Your Goals
As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…
Stop Spam Bots from Ruining your Analytics Referral Data
As a Seattle Website Design agency, we use WordPress and Google Analytics. Right to the point: Comprehensive list of all active spam bots to block. What’s going on and what to do: As a digital marketer data is everything. Our primary goal is to create measurable impacts on clients. Whether that is an increase in…