Move Northwest is a local moving company based in Washington. Starting under Bekins Northwest, they chose to rebrand to start a new chapter while maintaining their legendary residential, commercial, interstate, and international moving services.
Bold, local, modernized and SEO-focused website redesign for a local moving company
Client
Services Provided
Website Design
Website Build
Copywriting
Website Build
Copywriting
Results in Summary
Playful, modern design
Targeted location pages for entire service area
Descriptive, search-optimized service pages
Targeted location pages for entire service area
Descriptive, search-optimized service pages
Goals & Challenges
Move Northwest came to us at a pivotal moment. The company was transitioning to a refreshed brand and needed a digital presence that matched where they were headed (not where they’d been). Their existing site wasn’t effectively communicating the full scope of their services or reaching customers in new markets.
Their goals were clear: modernize the site, expand their geographic footprint, and get in front of more customers searching in new service areas.
Our Solution
We built a clean, modern site that put Move Northwest’s services front and center, making it easy for visitors to quickly understand what they offer, where they operate, and why they’re the right choice.
To support their expansion goals, we developed a robust set of location- and service-specific pages built for local search. Paired with sharper service messaging and a more intuitive user experience, the result was a site built not just to look good, but to generate leads.
Our Solutions
Local Imagery
Move Northwest is a larger company, but its roots are firmly in the Pacific Northwest. We leaned into that by sourcing imagery that reflects the region they serve — from the Puget Sound to the Cascades to the communities their team works in every day. The messaging reinforces what sets them apart: a company big enough to handle any move, but local enough to understand what that move means to you.
Easy-to-find Services
Their service offering is broader than most customers realize. We expanded and organized their service pages to clearly showcase the full range of their services, including residential, commercial, and government moves, as well as storage solutions. More pages mean more entry points and more reasons for the right customer to choose Move Northwest.
Location Pages
We built a robust set of location pages focused on their physical service areas, going deep into the communities they actually serve. These pages help Move Northwest show up when and where it matters most in local search, while also reinforcing the local credibility and presence that sets them apart from national competitors.
The Results
A rebrand of this scale takes time. With a new company name, domain, and visual identity all changing at once, some search repositioning was expected. But with continued support and a site built for long-term performance, Move Northwest has improved its search position by 69% since launch, with growing visibility in target markets well beyond its South Sound roots.
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