Northwest Lien is the premier construction lien and preliminary notice filing service on the West Coast, known for its regional expertise and excellent customer service. Contractors can register for a free account on the Northwest Lien website, then use it to purchase and file notices and liens to ensure they’re paid for work they completed on jobs.
Client
Services Provided
Results in Summary
+3,366% organic traffic
+32% improvement in avg. rankings
30 informative & helpful blog posts
+32% improvement in avg. rankings
30 informative & helpful blog posts
The Goals & Challenges
Northwest Lien originally signed on for rebranding and a website build, which Odd Dog completed in 2019. The new branding had to be approachable and modern, representing the company’s commitment to customer service and tech-forward approach to document filing. Similarly, the website had to be easy to use, simplifying the lien filing process.
Once Northwest Lien had a solid foundation — i.e., a modern brand and helpful website to drive users to — they turned their attention to two new goals: increasing new users and account registrations, and re-engaging account holders once they signed up to compel them to purchase. SEO Consulting and Email Marketing with Odd Dog were the perfect services to accomplish these goals.
Our SEO Solutions
Content Mapping
As you can imagine, people take to Google to answer the many questions they have about liens — what are they, how do they work, how can I file one?
Knowing this about our client’s industry, Odd Dog researched these highly searched questions as keywords and used this information to recommend blog post topics.
Copywriting
Taking the blog post topics we researched and recommended, we wrote compelling, unique blog posts that distilled complex legal topics — such as liens — down to simple, approachable language that a general audience could understand. We also structured this copy to be easily optimized for organic search.
On-Page SEO & Advanced Analytics
After publishing the blog posts, we monitored their performance and used our insights to inform further testing and optimization — all with the goal of Northwest Lien owning the top spot in search results for their most valuable search terms, like “how to file a mechanic’s lien in washington”.
We improved the general on-page experience with features like table of contents & custom graphics, and improved each blog posts’ ability to rank with a sophisticated linking structure, schema markup, and more.
The Results
Within months of publishing, several of Northwest Lien’s blog posts ranked #1 in the search results for their target keyword, increasing organic traffic to the Northwest Lien website astronomically. Increases in account registrations and orders quickly followed as more people discovered Northwest Lien’s stellar services.
The growing amount of informative content on the Northwest Lien website provided another benefit: their customers better understood the inner workings of what they did, leading to less time from their team spent answering questions on the phone, and more time filing liens to secure payment for their clients.
+3,366%
Organic Traffic
-32%*
Avg. Keyword Ranking
30
Posts Optimized for Highly Searched Terms
*A decrease is a good thing! We want the number to be as close to #1 as possible. 🏆
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