Estes Builders is an award-winning, custom home builder trusted in western Washington since 1989. Custom home design and build process — led by a small, local team of talented professionals in architecture, project management, and construction.
Client
Services Provided
New Website Design
Google Ads
Multi-location SEO
Google Ads
Multi-location SEO
Results in Summary
Modern website
33% increase in leads
33% increase in leads
The Challenge & Approach
Challenges
Our main challenge was updating an outdated website to better represent Estes Builders as a leader in the custom home-building industry on the Olympic Peninsula. This would need to involve designing a more architecturally aesthetic project portfolio and a clean sitewide information hierarchy.
Our Solution
A modern, intuitive design with plenty of call-to-actions, directing users to get in touch either through form submissions or phone calls. We approached the design with a stronger architectural influence to better align with the industry they serve. We updated their brand and project visuals and established a stronger, SEO-forward site navigation.
The Result
The redesigned website strengthens Estes Builders’ industry presence with a clear, user-friendly design that highlights their custom homebuilding approach. Improved navigation makes it easier for users to connect and start projects, driving a 33% increase in leads period over period.
Key features include enhanced transparency through tracked metrics (calls, quotes, and contact submissions) and a dedicated portfolio showcasing past projects and testimonials to build trust. The site is also easy to update, empowering the Estes Builders team to keep it current and relevant.
Our Results
Designed for
Conversions
Conversions
A more engaging and clear-cut website that better stands out in the industry they serve and highlights their company’s approach to home-building, while also creating clear navigation for users to communicate with Estes Builders and start the home-building process.
Improved Architecture
While our designer was working on the homepage mockup, the marketing coordinator on the project dove into keyword and competitor research. The Odd Dog team then proposed a thoughtful site architecture, optimized for search engines and user experience.
Target Audience
As a custom home builder, Estes Builders needed to present itself as a credible, high-quality builder to affluent audiences. Projects and testimonials are a big part of gaining new customers’ trust, especially for large investments — so we made sure to give them a place to showcase their beautiful portfolio.