About Instagram, a Meta business platform
Instagram is one of the top five most used social media platforms, with about 2 billion monthly active users and high engagement rates, and is especially popular with younger generations, with the highest percentage of users between the ages of 24-34
Discovery
We start by understanding the specific needs and goals of your business and learning about the particulars of your industry. Once we have a firm grasp of your goals, we then research so that we have a solid foundation of knowledge to start strategizing. Research will include topics like user personas, hashtags, competitors, keywords, images and video, etc. From here, we have the information we need to create an Instagram Marketing Strategy to bring you the most success.
Campaign Build
In the campaign build phase, we start implementing all the plans laid out in the discovery phase. Any remaining tweaks and revisions are settled, and previews of ads are shared with clients for final approval. From there, we are ready to launch!
Optimization and Testing
When the campaigns have had enough time to gain traction and start accruing meaningful data, we begin combing through the data to identify areas for improvement. It’s important to us that we not only run successful campaigns, but are also continually learning and improving. Staying on top of platform changes and planning A/B tests help keep us ahead.
Advertising on Instagram
Instagram ads are seamlessly integrated into a user’s organic experience on the platform, appearing natively in the main feed, in stories, and on explore pages. This is beneficial to the user and the advertiser because the ads don’t feel disruptive like they can on other platforms. Instagram Ads can be images, videos, carousels (an album of images), or collections (a selection of products). Ads are differentiated by a “Sponsored” label and include a variety of strong call-to-actions to guide viewers. Strong visuals are key to success on Instagram, which makes it a fantastic place to showcase your company’s creativity and identity. Talk with us about how we can help your team better utilize social advertising.
What sets us apart is our commitment to understanding your unique business needs and goals. We know that every business is different, and a one-size-fits-all approach simply doesn’t cut it. When you partner with us, we take the time to listen, learn, and develop a tailored strategy that aligns with your objectives. Whether you’re looking to increase brand awareness, drive website traffic, or generate leads, we’ve got you covered. Getting stuck on your Instagram marketing strategy? Schedule a meeting with Odd Dog to see how we can take your business to the next level!
We start by understanding the specific needs and goals of your business and learning about the particulars of your industry. Next, we conduct comprehensive research which includes data like user personas, hashtags, competitors, keywords, images and video, etc. From here, we have the information we need to create an Instagram Marketing Strategy to bring you the most success.
In the campaign build phase, we start implementing all the plans laid out in the discovery phase. We treat Meta Ads Services as a partnership because we cannot pilot the ship ourselves. Odd Dog will lead the Instagram Ads strategy but we appreciate it when our clients are involved in the approval process so we look at the campaign development as a collaborative process to ensure you get the right results to represent your brand.
Advertising is a large investment and we treat your money like it is ours. We run strategic A/B tests and continuously work to optimize your ads. Our strategic approach to testing and optimization ensures your ads are improving and running effectively. Odd Dog offers transparent reporting, analytics, and access to accounts. We create easy-to-use reporting dashboards that you can view at any time.
Please use the calendar to the right to book an initial meeting with our sales team.
Have a specific service in mind or looking to share more about your project goals? Fill out the form on this page and one of our sales specialist will get back to you ASAP.
