Haas Development & Construction is a premier Seattle residential construction firm specializing in high-quality home remodeling, custom cabinetry, accessory dwelling units (ADUs/DADUs), and new home builds.
Haas Development & Construction is a premier Seattle residential construction firm specializing in high-quality home remodeling, custom cabinetry, accessory dwelling units (ADUs/DADUs), and new home builds.
Haas Development & Construction approached us with a clear set of goals for their new website. They wanted a modern, clean design that could effectively showcase their portfolio of work with a layout that flowed like a gallery. Additionally, the site needed to be built with conversion rate optimization (CRO) in mind, ensuring that visitors would be encouraged to take action and inquire about services.
From a functionality standpoint, the Haas team wanted a website that could support their ongoing growth — one that would scale with their business needs and make it easy for their team to update content internally.
Our approach focused on creating an image-forward website that was easy to navigate, featuring a clean, modern design that highlighted Haas Development & Construction’s portfolio across all pages.
To ensure a clear user journey, we placed descriptions of service offerings prominently on the page, used bold calls to action, and included transparent descriptions of the process of working with the Haas team. Given the highly competitive nature of the industry, it was essential to emphasize the unique advantages of choosing Haas over competitors.
We designed a cohesive site that effectively showcased the company’s brand values, service offerings, and portfolio of work — or, put another way, the distinct benefits of partnering with Haas Development & Construction. This compelling narrative supported lead generation, while the website’s easy-to-use backend interface allowed the Haas team to expertly update content as needed, ensuring that the site could support the company’s future growth.
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