Rooted in strategy, blooming in search results

Holly Yee Floral Architecture is a Seattle-based floral design studio specializing in weddings, corporate events, and biophilic design. Every arrangement is custom-made by Holly Yee herself, who has been passionate about floral design since she was 11.

Her floral studio is located in Woodinville, Washington, and she serves the Greater Seattle area, flowering weddings and other events from Tacoma to Leavenworth and beyond. Clients consistently praise Holly for her creativity, compassion, attention to detail, and commitment to sustainability.

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Client

Holly Yee Floral Architecture
https://hollyyee.com/
Seattle, WA

Services Provided

SEO Consulting

Results in Summary

+122% new organic users
+134% Washington traffic
+53 keywords ranking in the top five results

The Goals & Challenges

After relocating from Colorado to Seattle in 2018, Holly rebuilt her business from the ground up, leaving behind an established reputation and client base to start fresh in a much more competitive market. While she prepared well with a beautiful website and an impressive portfolio, most of her business was still coming through word of mouth and referrals, rather than from Google or other search engines.

This is where Odd Dog came in, laying a strategic SEO foundation for Holly to compete and grow sustainably in her new market. Her primary goals were to drive more qualified traffic to the website, ultimately increasing organic leads and visibility in the Seattle area, and to learn more about SEO strategy in general.

To achieve these goals, Holly needed a thoughtful SEO strategy to help her business get discovered online and to support long-term growth across all service areas.

Our Solutions

Keyword Integration

Using comprehensive keyword research as our foundation, we integrated high-value search terms across her site, targeting how potential clients search for wedding florists, corporate floral design, and biophilic installations in the Seattle area.

Conversion Rate Optimization

Page by page, we made specific recommendations to improve conversion rates and encourage more visitors to contact Holly. Our primary suggestions included adding more clear and visible calls to action, shortening the contact form to lower the barrier to entry, and ensuring each main page had sufficient valuable content to support conversions.

Online Profile Optimization

Focusing on platforms like Google Business Profile, Apple Maps, and Yelp, we made sure Holly had claimed and fully optimized each listing to increase visibility and improve her presence across all major local search channels.

The Results

As a result, Holly saw impressive growth in both visibility and engagement. Additionally, to empower Holly as a small business owner, we developed a comprehensive SEO blueprint, designed to help her understand the fundamentals of SEO and confidently continue the strategy after our time together ended. With her increased visibility and abundance of new SEO learnings, we are confident Holly will continue to thrive.

From Our Clients

"I just completed 6 months of working with Odd Dog Media on SEO strategy and implementation for my floral design business. [...] I had toyed with the idea of hiring a professional SEO company, but always felt unsure about investing what felt like a lot of money for my small business. But after working with Bridget and Alyssa closely for the last 6 months, I have to say my experience with Odd Dog was was THE BEST investment I have ever made in my business. Not only did they help me polish and optimize my website, but a month ago I booked my biggest client ever. I wish I hadn't waited so long to invest in SEO, but I am thankful that I got the opportunity to work with such wonderful and kind, SEO savvy people."
See the full review on Google →

Holly Yee

Holly Yee Floral Architecture

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