Sun Mountain Lodge is the premier luxury resort in the Methow Valley, offering guests an exceptional stay at the gateway to the North Cascades.
Sun Mountain Lodge is the premier luxury resort in the Methow Valley, offering guests an exceptional stay at the gateway to the North Cascades.
Sun Mountain Lodge, seeking to increase direct bookings and compete with online travel agencies (OTAs), entrusted us to build, execute, and optimize its Google Search Ads. What began as a simple search campaign evolved into a comprehensive Google Ads strategy that leveraged multiple campaign types.
To effectively compete with online travel agencies (OTAs), we leveraged a combination of unique ad placements and campaign types, enabling Sun Mountain Lodge to drive direct bookings.
Throughout the campaign, we continuously tested and refined various elements to align with audience behavior and Sun Mountain Lodge’s business goals. From bid strategies and audience targeting to variations in ad copy and creative assets, we attentively optimized the ads to achieve the best possible results.
Our ad strategy needed to align with the seasonal nature of Sun Mountain Lodge and its offerings, which change throughout the year. By working closely with their team to identify peak business periods, we structured campaigns around seasonality to maximize impact and budget.
By developing an industry-specific strategy tailored to Google Ads’ unique offerings for hotels, running experiments to identify the best-performing assets, and adapting ads to support seasonality, we successfully drove direct bookings and achieved a strong return on investment (ROI).
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