The Tooth Ferry Pediatric Dentistry is a pediatric dentistry office in Crown Hill, Seattle, that provides highly individualized, minimally invasive care to each and every one of the families they serve.
The Tooth Ferry Pediatric Dentistry is a pediatric dentistry office in Crown Hill, Seattle, that provides highly individualized, minimally invasive care to each and every one of the families they serve.
The kickoff of this project was particularly unique in the challenges and goals expressed by the client. They came to us in the process of launching a brand new pediatric dentist office — meaning they needed not only a fresh website, but an original company name, brand identity, and comprehensive digital marketing strategy.
As a local, family-focused business, the business’s branding needed to convey clinical compassion and honesty with a playful and fun PNW twist, appealing to kids and parents alike. The co-owner and board-certified pediatric dentist, Dr. Posthuma, is a native of Seattle and wanted to make sure her business felt relevant to the area.
I worked with Odd Dog Media for naming, brand design, website design and marketing for my start-up pediatric dental practice. Quite simply - they rock! Their website design, photoshoots, and marketing layouts were all top notch. They absolutely nailed it when it came to portraying my office and my personality. 10/10 would work with them again!
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Dr. Megan PosthumaThe Tooth Ferry Pediatric Dentistry
Using their new branding and SEO-driven content strategy, we produced a website that is equally powerful in visuals as it is in performance. It is designed to attract new patients and make it easy for returning patients to book appointments.
While our designer worked on the homepage mockup, the project’s marketing coordinator dove into keyword and competitor research. The Odd Dog team then proposed a thoughtful site architecture optimized for search engines and user experience.
After establishing the brand, we were able to create a fully custom website and marketing materials that are more visually aligned with their customers and audience.
Powerful branding expresses your voice, story, and values in a visual way that connects with your audience and helps build lasting relationships with your customers. From the beginning of this project, our team aimed to get to know the client, understanding the personalities, goals, and values that would inspire the new company brand.
Our team listened, brainstormed, and presented the client with several fun options for a company name … but one unanimously stood out as the best. The Tooth Ferry Pediatric Dentistry not only checks the “kid-friendly with a local twist” box but also contains valuable keywords that benefit our long-term SEO and marketing efforts.
Our graphic designer used extensive research, color studies, sketching, and digital mockups to create a brand that combines local inspiration, a playful color scheme, and modern design. We let the name inspire the brand, the brand inspire the site, and all of it inspire the marketing strategy. Marketing efforts included digital ads, billboard advertising, and SEO — all to increase awareness and bring in new patients for this brand-new business.
Please use the calendar to the right to book an initial meeting with our sales team.
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