Own Your Email Lists (vs. Social Media)
There’s nothing wrong with investing in a social media presence. In fact, you should. But make sure you do so with an understanding of some of that strategy’s downsides in contrast to email marketing.
With email marketing, you own your list. But social media platforms control your followers’ list, and you’ll remain at their mercy. For example, all Facebook products went offline for hours on Oct. 4, 2021. What if your business was in the middle of a launch at the time?
Instead of relying entirely on social media, you can reach your audience through targeted email campaigns. Some of the ways you can build a killer email list for your business include:
- Offer discounts
- Host an event
- Organize a contest
- Set up loyalty programs
- Use exit pop-ups
- Create gated content
- Ask on social media
For a majority of businesses, the strength of their email marketing campaigns is in the list.
For more tips on growing your email list, grab more list-building ideas here.
Trend-Proof Online Marketing Strategy
Again, email isn’t dead. And there’s a good chance that it won’t be for many years to come. But, you know what has bought the farm? MySpace.
The once-hot social media site even outpaced Google in 2006 with the most monthly U.S. visitors. Yet, few people visit the site today, and companies that have invested in MySpace marketing are probably suspicious about certain types of online channels.
On the other hand, email marketing has a long and stable history. The first email campaign was launched in 1978, and the practice has evolved into an art form. Today’s digital marketer can build targeted lists and create and send customized email messages that produce results.
As a business, you have many ways to connect with your target audience. But, with limited resources and time, you need to prioritize your efforts. Of course, you want to have a strong online presence through your website, content, and social media channels. But email marketing continues to be one of the most effective channels for driving sales and revenue for your business.
If you’d like to learn more about taking advantage of email marketing or any other digital marketing strategy, give us a shout!