Let’s face it starting to plan for a social media campaign can really suck. The sheer volume of inter-person contact that is going on right now is staggering. But now, it is even more important with the update to Google Panda putting more emphasis on social factors in search rankings. So how do you identify the correct channels, refine your message and shine through the chatter? The task is daunting but with proper planning, timing, a good idea and (let’s face it) a bit of luck you will be at the front of the pack.
[sws_blockquote_endquote align=”left” cite=”” quotestyle=”style06″] Having a goal like “I want to increase Twitter follower numbers” simply is not going to cut it [/sws_blockquote_endquote]