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Your Story Helps to Build Your Brand and Set You Apart From the Rest. The Right Branding Creates a Connection With Current and Potential Customers.

We are Here to Help Tell That Story.

Odd Dog is a pack of Seattle based digital marketing and design professionals, that use our diverse backgrounds to help tell your story and grow your business. And that’s exactly what we did with our client, Cedar Mountain Herb School.

As a relationship-driven agency, we pride ourselves on our ability to listen, learn and exceed expectations. We value long term relationships over making a quick buck and this mentality allows us to work with amazing clients like Cedar Mountain Herb School. Every business is presented with a unique set of challenges, pain points, and customer base but because we first start every conversation by listening, we’re able to understand your business to come up with not just a data-driven approach, but the right approach for you.

Fortunately, you have us for your needs. Odd Dog Media provides a friendly and personalized approach to ensure your digital marketing attracts the right kind of customers. That’s what makes us a small business’ best friend.

Here you’ll find more information about our branding project with Cedar Mountain Herb School. Enjoy!

Cedar Mountain Logo

Branding Identity / Logo Design / Custom Illustration / Social Media Strategy 

Challenges / Goals

Suzanne from Cedar Mountain Herb School came to us seeking to redesign her previous logo by adding a little more “spice” to the design, a greater visual connection to the industry she serves, while also creating a more modern look. This included the creation of a brand guide, color scheme, custom illustrations, and a new logo she could use across various web platforms and social media.

Our Solution

A logo design that emphasizes her passion for the outdoors, a cheerful all-inclusive attitude, and incorporated some of her favorite plants. We focused on creating a brand that focuses more on what she does, but is also more unique to who she is. 

Our team worked to brainstorm ideas with the client that expressed her slogan “We put the WILD in wildcrafting” that could be used as her main tagline along with her new brand. We created a logo that is more modern but also expresses the client’s curiosity and appreciation of nature. 

Cedar Mountain brand guide

Our Process

Powerful branding expresses your voice, story, and values in a visual way that connects with your audience and helps build lasting relationships with your customers. From the start of this logo design project, we worked with the client on how to best express her story and better show off her enthusiasm for nature. We started by identifying the main values and brand personality for her business. From there we used that and industry research to influence our color choices, typography, and illustrations. That developed into several logo options for the client to test out and see which one best communicated her voice to her audience. 

Through sketching and digital renderings, we created final mockups of the logo options, testing out different shapes, colors, and plant illustrations. Using the feedback from working closely with the client, we were able to create a final logo design and brand guide that created more consistency for her website and future print applications, while also being versatile enough to show more of what makes her business unique.   

Cedar Mountain design
Cedar Mountain colors

The Result

After finalizing the logo design, our design team and Marketing Coordinator helped to begin implementing the design on the client’s website and social media platforms. We created a branding guide that the client can use in future projects, including print projects, website updates, typography, a color theme to use on social posts, and future product designs such as t-shirts, totes and coffee mugs. We were able to design a brand identity that better connects what the client is most passionate about to her customers, while also extending the reach of the business to new clients.

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