Ah, the star of luck shines down upon you today readers for you are graced with my second blog post this week. Where yesterday I took you through the epic fails of company Facebook pages (you can find that here: what not to do), today I have the distinct honor of bringing you the best things to do with your FB company page. The examples I will lay down are going to be from larger sites, but know that it takes little to no budget to masterfully craft a most glorious FB page. BEHOLD!!
The First Glimpse
As I said before, never have your visitors land on your wall. Here is my favorite Facebook page: http://www.facebook.com/redbull. Take a peak, did you see the giant Redbull can with the witty message? This overly overt (how about that language) call to action is witty and clever in how forward it is.
You will need to be creative for this part. I’ll even give you an example if you care to imagine it as I am while writing this. Let’s say I worked for Great Purple Badger Productions LLC. I would suggest our FB page first impression be a man in Liederhosen riding a giant purple badger with a sign in the shape of a big yellow banana pointing to the “like” button. And, for the record, he would totally be making this face:
That man haunts my dreams but I’ll be damned if he doesn’t resonate with the kids these days. Find a creative way to hook your customers and encourage them to dig further into your site. I would suggest quirky humor (but be original with it), the internet community loves that stuff. Building that kind of positive affect (that’s a marketing term meaning a warm, fuzzy and happy feeling) will make people want to share this with their friends and thus they will “like” you.
Content and The Sales Aspect (or lack thereof)
Alright, what is after your landing page? Content. There are two big points I want to make when it comes to content. The first is this: not all content has to be yours. In fact, you want to show your users that you are connected to the internet world; take a few minutes each day, find something interesting and share it. This also helps with point two: FB is not a place for you to sell. What you can do on FB though is publish deals and other promotions that you are running. This is something people actually like to hear about because it adds value to their experience, trying to straight sell to them does not.
This one is, surprisingly, news to a lot of folks. There is user interactivity (games, sign-ups, a community, contests) and there is company interactivity (this means you, yes you, have to talk with your customers). User example: come up with a contest focused on your FB page, offer some rewards (deals), and users have to “like” your page in order to submit. This stuff makes your page fun and engaging while encouraging visitors to hit the like button.
Company interactivity is pretty simple. Be a part of your own community. Talk with users, address complaints, be active in your pursuit of their love. Be smart about it though, recall the Nestle fiasco I mentioned in my last post. People love it when the faceless company starts to become more personable.
Be Open Change
The internet community moves extremely fast so you need new stuff to keep people engaged. If I could back this up with any kind of statistic I would say that internet folk have the shorter attention spans than most people (I just said it anyway; they call me Maverick). So embrace this nature and the internet will reward you
As far as the basics go, that should just about do it. This is by no means a comprehensive guide, but it will get you started on what to focus on. Each good FB page is unique and adaptable, so when you get off the ground re-assess and see what new creative stuff your users want.