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Software Meets Marketing

SaaS companies have a unique opportunity when it comes to marketing.

Most Software as a Service (SaaS) companies have a “Home Run” opportunity in front of them when it comes to their SEO. 

By architecting your software in certain ways, you can gain hundreds of thousands of dollars worth in marketing value from your existing clients and catapult your website to the top of some pretty difficult search rankings.

It takes more than a marketing agency to make this work. Our team has the technical know-how and developer support to help your company blend its software with big, bold marketing goals. 

Improving inbound marketing graphic for SaaS Marketing

From Our Clients

Odd Dog Media has been working with us for 2 years to maximize our demand generation. Their entire staff is friendly, smart, and very easy to work with. They listen well to where we are at as a company and what we can budget for and then they provide solid recommendations. The influx of new applicants and new business accounts has steadily increased in 2019 and I can attribute a lot of that to our relationship with Odd Dog Media.


The Odd Dog team is fantastic. They do brilliant work and are incredibly easy to work with. It's nice having a team with such deep expertise, mixed with excellent communication skills and affordability. I would highly recommend.


Working with Odd Dog is AWESOME. They are super responsive and know their stuff as well, if not better, than the more expensive firms around. I have worked with them on numerous projects and product launches. I've been more than happy with the work they do and the results that they produce. They are my go-to agency for all things marketing.

Paid Advertising Agency Seattle

Which is the right strategy for my SaaS company?

This is the million-dollar question. Before we get into this, we’d like to ask you a few questions:

  • What are your goals?
  • Who is your target customer(s)?
  • What makes your service different?
  • What platforms being used to help scale your marketing?
  • Who are your top competitors?

We can get you going in the right direction but we need to learn more about you and your business.

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SaaS Marketing services by Odd Dog Media

Better Data. Better Results.

We’ve been doing this for over 13 years as a full-service Digital Marketing Agency and we can tell you that each SaaS project we take on is unique. However, there are similarities in every project that allow us to leverage our data-driven and strategic approach. Whether that’s creating a kick-ass project management software website, consulting on leading mental health software, or contributing to a local accounting software startup here in the Pacific Northwest. After the basics are covered, then we can get more complex and really personalize scaling your SaaS. We’re here to help you achieve your goals – and do it all within your marketing budget.

Odd Dog team member headshot: Adam.


Odd Dog team member headshot: Bryce.


Have a SaaS Marketing Challenge? We're Interested. Let's Talk.

Don’t just make guesses about what works. Get quality results you can trust.

Schedule a consultation with Adam or Bryce to learn more and see what’s paw-sible for your SaaS.


Prefer email? Fill out the form below and we will be in touch soon!

Why Work With Odd Dog?

When you work with us, you’re getting more than just a marketing agency. We have one of the stronger technical backgrounds in the industry. With our technical experience and full web dev shop, we’re capable of speaking with your developers and system architects of your software platforms. With our effective communication, we can work with them and your team to find the simplest and most impactful solutions for improving your marketing.

As a full-service Digital Marketing Agency our objective is to help your company reach its full potential. We’re more interested in the success of your SaaS and building great relationships. When you partner with us, you save time and resources on marketing, allowing you to focus on what you do best.

Start the Conversation.

We are a pack of odd dogs with diverse technical backgrounds to help tell your story and grow your SaaS. Let’s see what we can do for you.

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Tailored Strategy and Execution

We are a Seattle-based Digital Marketing Agency that is both right- and left-brained. Our right-brained creativity helps us understand the business needs of our clients and find creative marketing solutions to meet those needs. Our left-brained, analytical side ensures that we have the technical chops to bring our ideas to life, measure their success, and secure ROI for our clients. We dedicate extensive time and resources to finding and training the types of employees who can wear both creative and technical hats. This combination has allowed us to produce exceptional results and become an award-winning agency.

Here at Odd Dog, our mantra is “always do the right thing.” Intentionally ambiguous, this philosophy keeps us customer-centric and empowers our employees to make decisions for clients in the moment. Our dedication to prioritizing what is right over what is profitable has been the key to our success and the basis for an average client tenure of over 5 years in an industry that averages 18 months.

Let's Get To Work.

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Please use the calendar to the right to book an initial meeting with our sales team.

Fill Out the Form Below!

Have a specific service in mind or looking to share more about your project goals? Fill out the form on this page and one of our sales specialist will get back to you ASAP.