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Welcome to the last Monday in July! Where has the time gone?!
Well, while you reflect on how much longer summers were when you were a child, let’s dive into this weeks industry roundup!

GOOGLE

• Report: Google mobile speed update has no impact on general mobile rankings
A report highlighted by Search Engine Land last week stated that the new Google Speed update has had no impact on mobile rankings… so far.
 
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping and more. 
During Google Marketing Live last week, Google announced several machine learning initiatives including Local Campaigns which will allow Google to automatically optimize ad delivery across Search, YouTube, Maps and websites and apps in its ad networks.
 
• Current Google Local Services Ads markets and verticals 
Tom Waddington put together this great interactive graph that shows which verticals are currently able to use Google Local Service Ads as well as which are being used the most. 
See the full post to see which verticals are also live in each city. 

INDUSTRY

Yext integrates local business listings directly into Amazon Alexa
Previously, Alexa would pull local business data from Yelp, but as of today, Yext will be submitting local business listings directly to Alexa. The information submitted includes business name, address, phone number, and hours, with additional information to possibly be added at a later time.