Howdy Odd Dog Blog readers! We have another fun-filled week of industry updates for you.
Here’s the TL : DR version; You will soon get notified if someone asks a question on your businesses GMB page, Instagram is testing some stuff, Google added some cool features for booking travel, and everyone useing Ahrefs will notice that their Domain Ranking is now in the toilet. (no, not really…)
This is HUGE! Finally, GMB page owners will be able to receive notifications when someone has a question about their business. Mike Blumenthal has tested this feature and at this time has not received notifications. So this option may still be in testing, but we are so excited about its potential release. Right now, it looks like the notification is checked by default. To check your listing, go to your GMB dashboard, and settings.
Instagram may soon allow any public post from your Instagram account to be shared through their Stories feature.
“According to TechCrunch, people can share someone else’s public post appearing in their main feed to their own Story by tapping on the existing share button that’s used to privately share the post with friends through Instagram’s direct messaging feature.”
This will be an interesting feature to watch closely. At least during testing, users were not notified if their post was shared and would only see additional impressions if users clicked back to the original post.
More from Instagram’s test kitchen this week, they are currently working on an ad feature that will allow advertisers to showcase their catalog with product videos that play above a carousel of product images.
Great news for travelers! Now when you search for flights from your mobile device, Google will also serve up hotel results for you matching your flight query.
Google will now allow you to give feedback on any potential leads that come through your AdWords campaigns. If a call is missed or dropped, Google will help you retrieve that potentially lost lead by sending you a push notification so you have the opportunity to call the customer right back.
Or as we like to call it, the “What the heck happened to my domain ranking?!” update.
Ahrefs just released a major updated which shook the SEO community who is currently using their platform. Many websites dropped to zero DR, which was shocking!
As Ahrefs explains it,“.. the vast majority of sites that currently have DR 30–50 will drop to nothing (because, in fact, they don’t deserve to have the “medium” DR that they currently have).”
As an SEO company that uses Ahrefs on a regular basis, it shook us a bit too. But really it just made us reassess our metrics and put our focus on the numbers that really matter.
If you are a local business with a website with a DR of 10 and are being outranked by a website with a DR of 0, it goes to show that there is so much more than your DR that decides your ranking.
Things like backlinks, especially LOCAL backlinks from local businesses, reviews, on-site optimization all play a huge role in your search engine ranking.