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Spooky! Facebook Removing Page Posts from News Feed? and more ODM Weekly Update

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October 30, 2017

Welcome to this weeks industry round-up.  Spooky edition!
Trick or treat?  Facebook is testing removing ALL page posts from the newsfeed.

I know,  scary right?! Read the article below, and let us know your thoughts. It may not be a bad thing!
And for some fun, start your Halloween week by taking this short SEO test!
How are your SEO skills this Halloween? answer “Trick” or ”Treat” to this fun 10 question quiz!
Tell us how you did!

INDUSTRY

• Odd Dog Media wins a Landy for best Local SEO Initiative!
Needless to say, we’re pretty stoked! Our team has been doing some really amazing work and developing systems for multi-location businesses and specifically in the medical field. More to come!
odd dog wins a landy 2017
• The Definitive Guide to SEO – 2018 Edition 
BacklinkO has been a wonderful resource for the world of backlinks. Updated every year, the 2018 guide does not disappoint.

GOOGLE

• An easy booking button for businesses on Google
If your business currently uses a booking site to manage reservations and appointments, you can now add a booking button right to your Google Business listing.
Google is making it easier for searchers to interact with your business without leaving the search results page.
google local book online GMB page
• Pay with Google’ goes live, allowing mobile users to pay with any card on file, not just those in Android Pay
Google is partnering with other financial institutions, like PayPal and Stripe, to allow users to pay with any cad they’d like even if it’s not currently in their Android Pay account.
• Google searches now correspond to user location instead of domain
More and more searches are location-based, so Google is doing away with favoring location specific URLs, like .uk and .br, for where the searcher is actually located taking a higher priority.

SOCIAL

Pages’ unpaid posts will be limited to the new Explore Feed as part of the test that Facebook is conducting.
At first, I thought this would be terrible for businesses on Facebook, but then I thought, as a user, I would really enjoy interacting with the pages I like this way. I think I would engage with them more and feel like I wasn’t missing posts from those pages due to poor organic reach. So this could be great for businesses!
What say you? Yay or Nay?
• Facebook third-party partnerships bring huge trove of used car listings to Marketplace
Facebook launched its marketplace in 2016, and with new partnerships like CDK, you can now shop for used cars and interact with dealers right on Facebook and Facebook Messenger.