There have been some major changes to Facebook over the last year, and while many people say to be leaving the major social platform, it’s still THE key player in social.
Some of the updates last year impacted businesses. Engagement has been lower and organic reach seems to be at an all-time low. So, how can you stay on top of your Facebook page and encourage more engagement which will lead to greater organic reach? The great guide by BuzzSumo provides some great tips like the ideal video length and specific pages for case studies and inspiration.
On a recent Whiteboard Friday, Moz gives a great look into on-page SEO and what to look out for in 2019. SEO is an ever-changing landscape and the best practices to include 2019 go beyond your pages title tags and voice optimization.
No longer just the search engine for the super paranoid or anti-Google crowd. DuckDuckGo is growing fast as an alternative search engine. Their mission has always been around privacy, and with so many privacy breaches in 2018, it’s no wonder people are making the switch.
So, should you ditch Google, start panicking, and optimizing your website for DuckDuckGo now? Not necessarily. Google still hits over 1 trillion searches a year, but DuckDuckGo’s rapid increase is worth keeping an eye on for sure!
For advertisers, since DuckDuckGo doesn’t allow you to track anyone across the web, you can’t retarget anyone from this search engine either… As I said, it’s not the time to panic, just time to pay attention.
Last month, many business owners reported many of their Yelp reviews were being filtered out, where they hadn’t been previously. In some cases, this led to them going down a full star in their star rankings.
Do you have any goals for your business this year? If so drop them below!
And drop us a line if we can help you achieve those goals!