In such a fast-paced industry, we find it paramount that we keep a close eye on new trends, updates, and features being released in the digital marketing world.
We constantly share relevant articles within our office, have a list of blogs we read and podcasts we listen to.
Since this is all information we find relevant and important, we thought, “Hey, maybe our readers might find this information as valuable as we do!”
Welcome to our new feature, the Odd Dog Media weekly round up!
We’ll be sharing the most relevant updates that we’ve found over the past week. Follow the links for the full posts, or just read the bite-sized highlights here.
Think of this as your weekly cheat sheet for digital marketing updates.
Talk about a crossover week-
Facebook going after LinkedIn and LinkedIn going after Snapchat!
There’s good news and there’s bad news in the local service-area business space. The good news is that we may see service area business back in the local search pack that had previously dropped off. The bad news is that some of the spam that we’ve been fighting may sneak back in. This will be one that we will be watching closely for sure.
3rd party platforms can now push posts out to Google My Business pages. Google has been working hard on GMB integrations and this release is a big one for agencies who want to push out posts to several locations through an API.
Currently, GMB managers are not notified when edits are suggested their page. It’s important to stay on top of your GMB page by logging into your dashboard at least once a week to check for any edits that may have been suggested.
If you haven’t logged into your AdWords account in awhile, you may be surprised at the new look. Pages are loading faster and managing campaigns got a bit easier. Check out your account and take their walkthrough to learn the new navigation.