Good morning all you Odd Dog Blog readers – (hi mom!)
Have we got some fun updates for you today … and mostly from Google Local. Which really is our favorite anyway, so let’s just dive in shall we?
Google continues to help out agencies (like us!) make the most out of Google My Business. The agency dashboard launched in June and now they have added a migration tool to help migrate several locations under one account. Thanks, Google!
A new more image focused version of the Local Pack seems to be rolling out. We’ve not seen it yet on our end, but it looks like images will be taking up more of the Local Pack’s real estate. Now would be a good time to review your images and make sure they are in tip-top shape!
Since Google announced the closing of Google+ last week, businesses have been wondering what it means for them.
Note that Google+ and Google My Business are different products. Make sure your business is still in great shape on Google My Business.
BrightLocal brings us this great case study on how Local Service Ads are performing. Not yet available in all cities or business types, but we see them being release nationally soon. A few of their key findings:
“Local Services ads by Google receive 13.8% of local SERP clicks”
“The presence of Local Services ads affects the number of clicks for all other SERP types”
New on the GMB insights dashboard is branded search performance. This is another update that appears to be rolling out slowly as we don’t see it on our dashboards yet.
Why does branded search performance matter? Branded search gives you an idea of exactly how people are finding your business. Are they finding you through searching keywords, or by searching your brand name? This also is very helpful if you are doing any kind of PR campaigns where you may not be able to track clicks as easily.