Hello and welcome to September!
Our regular Monday rollup is going out on a Tuesday – we hope you were too busy enjoying your Labor Day to notice.
This week another potential change on the Google Local front and some better reporting will be available in Google Ads.
In some areas, performing a branded search for a local business from a mobile device will pull up a post tab in the local pack. I’m not seeing it yet on my mobile search, what about you? You can find a free Geo IP API
Mike Blumenthal shows us some examples of what could soon be rolling out everywhere.
While not an industry update, we love this post on Search Engine Land. It breaks down some of the fundamental elements of SEO and how even small businesses can really use them to their benefit.
Google announced a few updates that will help advertisers manage their responsive ads more effectively. From Search Engine Land, “Starting in early September, ad strength will be available as a column in the interface. It will show up in the ad creation interface for responsive search ads over the next few weeks. In the coming months, it will also be available for responsive display ads.”
Facebook marketing: The Present and the Future
To say that there have been some changes with Facebook this past year would be an understatement for sure! But, what does that look like for marketers? How can we continue to reach our audience on the behemoth social network? AdEspresso takes a close look at the state of today’s Facebook marketing and where it is headed in the future.