Howdy, Odd Dog Blog readers!
Lots of local news for you to digest this week- some highlights include a great case study about Buy Local campaigns, a great post about subjective vs objective attributes for Google My Business, and GMB insights launched.
All things local and Google My Business! If you still haven’t verified or optimized your businesses’ Google My Business listing, this post will walk you through step-by-step: The Ultimate Guide to Google My Business Pages in 2018
Attributes have been around for a while and are ways to help your customers describe your business so that Google could provide relevant results to others searching. An example of an objective attribute question that comes up often is, “Is there a wheelchair accessible entrance?” or “Does this business accept credit cards?” Objective attributes are more opinion based. Like, “Is this business a romantic location?”, or “Is this business a good place for groups?”
Objective attributes can be managed and edited by GMB owners, however, subjective attributes can not. (we touched on subjective reviews a few weeks ago here.)