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Happy Monday, and welcome to your super-important weekly updates!
Microsoft has expanded its audience network to build on it’s paid ads service, Facebook pulls 200 apps for data misuse, and finally, more notifications are added to the Google My Business Suite.

Got any hot tips or news for us? Let us know and we’ll be sure to include it in next weeks roundup!


GOOGLE LOCAL

• Google to notify those who leave reviews when business owners respond. 
FINALLY! It feels that any type of notification, either for the reviews or the business owner, has been a big missing feature from Google reviews.
Rolling out over the next few days, reviews will now be notified when an owner of a location replies to their review.

PAID SEARCH

• Google AdWords new responsive search ads can show 3 headlines
From Search Engine Land:
“Google’s giving responsive search ads more character real estate than expanded text ads.
  • Show up to three headlines instead of two.
  • Show up to two 90-character descriptions instead of one 80-character description.”
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
Microsoft is stepping up it’s paid ads game by expanding its audience network. (MSAN – Microsoft Audience Network ) The new network will include aspects that the Bing Audience Network did not previously, like Bing search-intent signals, Microsoft’s AI capabilities and the Microsoft audience graph.

 

GOOGLE

• Google asking dissatisfied searchers to submit questions manually in the search results.  
Have you ever been disappointed with your search results from Google? In an effort to fine tune their mammoth search engine, even more, Google is asking users to manually submit questions when results have been lacking.
Google calls this a “small-scale experiment” and is focused on increasing high-quality and relevant results for any query.
Google updates mobile-friendly test, rich results test tools to better support JavaScript sites. 
Google has updated several of its tools to support websites running JavaScript.

SOCIAL MEDIA

 It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands. 
While Facebook has been getting a lot of bad press lately, it looks like it hasn’t impacted marketers dollars.
Facebook has suspended 200 apps in data misuse
Mark Zuckerberg announced several months ago that they would be undergoing a full audit of all apps currently on the Facebook platform for other instances of misuse like Cambridge Analytica. This week, the Facebook team announced that 200 apps were suspended for misuse of personal data and there will most likely be more to come.