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Howdy Odd Dog Blog readers! And welcome to another weekly installment of the weekly roundup of digital marketing news, or as I like to call it, “stuffs I may have missed last week”.

GOOGLE LOCAL

• Local Franchise Opportunity with a chance to enter the Google Local SPAM Hall of Shame!
Oh, Mike B. Keeping it real in the Local SEO industry.
This post highlights just how easy it can be for spam locations to get verified and added to Google Maps. Just some stock photos and a little photoshop is all you need!
Google My Business now lets you specify a list of services
This feature has just started rolling out, and while many are now seeing it on their GMB dashboards, it is unclear where this information will appear in the knowledge panel, if at all.
We’ll be watching this closely as well.

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Guide to Local Sponsorship Marketing 
Finding good local sponsorships is something that we always recommend for our clients. Not only can they provide valuable backlinks, but they also increase brand recognition throughout the area that our clients serve.
Moz just released this excellent guide that not only covers the benefits of local sponsorships but many of the best practices and A/B tested outreach emails.

GOOGLE

Google is officially testing ‘more results’ button to load more search results.
Gone may be the days of having to go to the next page on Google results! You were aware that there were pages after page one, yes? Google is testing a ‘load more results’ button that will bring the following page results to you faster and easier.

 SEO

Already doing SEO? Add these two things to optimize for voice search.
We’ve been talking a lot about voice search and how to best optimize for it. It’s something that all businesses, especially local service based businesses should be thinking about. This post breaks down a few high-impact changes you can make to your website if you are already solid on your SEO. I promise it’s not as scary or complicated as it may seem.

SOCIAL

Of course you knew Facebook would be in the news this week,
Facebook is about to tell it’s users if their data was shared with Cambridge Analytica.
Today, Facebook will begin alerting 87 million of it’s users whose information was improperly shared with Cambridge Analytica.