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Happy April!
Well, if March went in like a lion, it sure didn’t leave like a lamb… And I’m not talking weather here people!

GOOGLE

• MOBILEGEDDON! Part 6.5… Rolling out mobile-first indexing
Yes, as of March 26th, Google has rolled out mobile-first indexing. Google is going to start prioritizing mobile-friendly web pages and content on mobile devices. This will not impact desktop searches, however, Google did also release that by July of 2018, any slow-loading content may start to be penalized and might lose rankings.
What can you do?
– Check that your website is mobile-friendly with Googles’ mobile-friendly test here.
– Test your website’s speed with this speed test tool here.
If your website is not mobile-friendly or is loading too slowly, it’s time to get that fixed STAT!
Questions? Contact us and we’ll be happy to help.

GOOGLE LOCAL

More Google My Business Updates
• Google has released a new dashboard for page owners.
You can now see more results at a glance when you log into your account.
• Business owners now have the ability to add information about their business – just like in the old days!
And in testing….
• Video is currently being tested in Google My Business posts.
Google lets business owners post offers to organic search results
We haven’t seen this yet, but we’re looking forward to testing it out. It looks like it will be similar to events in that you can add an expiration date.

SOCIAL

• Facebooks Local News prioritization rolling out globally
In combination with making the main newsfeed prioritize friends and family, Facebook also announced in January that it would be starting to prioritize local news over the global news. This has now begun to roll out worldwide.
• Facebook is removing third-party targeting data: What advertisers need to know.
If you’re a marketer, you know there is a fine line between wanting to obscure your own personal data online but also be able to target who you want to sell to.
With Facebook removing their third-party targeting, advertisers on the platform may not be able to target as well as we used to.  That doesn’t mean that ALL targeting will go away, but it will force marketers to re-assess their audiences. Marketing Land has a great post round-up of reactions from marketers about this change. Most are largely optimistic.

And last but not least…

OUR FAVORITE APRIL FOOLS DAY PRANKS

This year had some gems!
23andme partners with Lexus to match your DNA to find you the perfect car.
This brilliant match-up includes prescription windshields and lick-to-start engines!
Amazon Publishing announces that it will begin delivering authors by request to your front door. 
OK, if you could have any author delivered, who would it be?
Google Maps adds Where’s Waldo game
If you navigated anywhere yesterday (and still today) you may have found a popup Where’s Waldo game within your Google Maps.

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LEGO releases “Vacu-Sort” vacuum that picks up and sorts LEGOS
Add this to the list of products that I really wish were real.

We also released our own doozie this year!

Introducing Ad Scents! Digital Ads that offer a fully customizable smell to your target audience. 
If you were to sell your product or service with a smell, what would you choose?

[image_with_animation image_url=”20597″ alignment=”” animation=”Fade In” box_shadow=”none” max_width=”100%” img_link=”https://odd.dog/ad-scents/”] [image_with_animation image_url=”20587″ alignment=”” animation=”Fade In” box_shadow=”none” max_width=”100%” img_link=”https://odd.dog/ad-scents/”]