We’ve seen the increasing importance of Google reviews for local businesses, but does that mean that business owners should be abandoning their review efforts on other websites? Search Engine Land takes us on a deep dive comparing other review giants like Facebook and Trip Advisor to Google reviews.
What’s the difference anyway? Local Service Ads on Google are only available for a select number of businesses who go through a verification process. So what’s the difference between the process for a business to be able to run local service ads and the advanced verification needed for some general AdWords campaigns?
We run pretty lukewarm and cold with Yelp. They have pushy sales tactics, and in our experience, paid ads were expensive and are never able to deliver the results they claim. We love this case study from Joy Hawkins comparing Yelp ads to Google Adwords. Are either worth the investment for your business?
This was a great piece from Marketing Land and it’s worth a read. Not only does it address the real concern for marketers that consumers are getting bored and complacent with social media, but what you can do about it!