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Tag: Search Engine Optimization

The need for a deep understanding of analytics and overall SEO strategy is more necessary than ever. Google recently announced updates to its local search algorithm through Barry Schwartz, news editor at Search Engine Land.  Some are referring to this update as the, “Pigeon update.” Google stated that these changes are bringing local SEO more, “in…

Alright listen up all you interns and other web learners because I am about to drop a truth bomb.  Fact is that many people are internet illiterate.  Now, being the benevolent and strikingly handsome writer that I am, I have decided to begin the education of these “illiternet” (that’s illiterate and internet combined into one…

Pay Per Click (PPC) vs. Search Engine Optimization the classic showdown. PPC (the most popular being AdWords) is starting to become an ineffective way for companies to spend their money. Although it still does turn some web searchers into clients, it sure isn’t as useful as it once used to be. While SEO can get…