We get it. Writing good content takes time, which is one thing that business owners can’t spare. We’re going to make a case that blogging is important and show you ways to make it easier. Why Blog at all? Increased traffic in search engines. More traffic = more leads. And more leads, mean more sales…
A few weeks ago Qualaroo announced that they were releasing a comprehensive guide to conversion rate optimization, similar to Moz’s beginners guide to SEO. The next question after “what do I want the users to do” needs to be “how do I get them to do that”. This guide covers everything from what Conversion Rate Optimization is…
Problem – Vice President of Sales Andrew Didier originally came to Odd Dog for a redesign of their website in the fall of 2012, a few months later he came back to discuss how we could improve their web marketing efforts. We determined that a full-blown local SEO campaign was in order due to the…
A client recently asked us to give a rundown on why someone would choose WordPress over a hosted solution such as Wix, Weebly or even Shopify. This is the quick reply I wrote back that I felt was worth sharing. The decision on WordPress vs online systems is a matter of budget, flexibility and ultimately…
Nobody enjoys packing up all of their things and hauling it to a new place. You have to put everything you have, put it in boxes that never seem to fit, and then haul it all up a set of stairs. BUT little known to most people there are some major SEO concerns when you…
Last week, Christian Arno at SEOMoz Blog wrote a fascinating post about optimizing web content for an international audience. Here are 5 highlights from Christian’s article that may surprise you: Most people online don’t speak English Fewer than 27% of online users are English speakers. More than half of Google searches are in non-English languages….
Spring has Sprung Spring is in the air at the Odd Dog office, where we might pop outside for a sunny noon-time stroll around Gas Works Park. ‘Tis the season of growth and changes, and nowhere is that more evident than in our youngest and furriest team member, Pantz Broetje. It seems like yesterday Pantz…
Hello friends, I am excited to announce that this is the inaugural post in a series we are releasing to protect hard-working businesses from getting screwed by the various pitfalls in web marketing. Throughout the series we will address design, development, social media, SEO and much more. The goal of it is to show you…
Update: If you need some really advanced .htaccess tricks, I recommend you check out this page as it’s chalk full of anything you may need http://perishablepress.com/stupid-htaccess-tricks/ htaccess files are the voodoo magic of re-writing URL’s so that they play well with search engines. What we are going for here are URL’s that are clean,…
Behold, for I have returned from the foggy clouds of obscurity. My return, heralded by the electronic choir of Facebook and Twitter, has been delayed too long. During my sojourn, I worked tirelessly in the world of web marketing. My learning took my to many sites and I came across a startling realization. Much of…
First off, a disclaimer, having just witnessed the launch of Google Instant, I thought it would be a good idea to do a quick blog post on what the possible implications of this new feature on the fundamentals of web marketing and SEO. These are just first thoughts, and I will likely follow this up…