The Setup Schema markup is a collection of HTML tags that webmasters (or simply the person who operates the website) can use to identify certain pages and posts. Search engines rely on this markup in order to produce the best and most accurate listings for users. In short, using Schema can help search engines more…
UPDATE Oct 2016: We have updated this post slightly with the HTML based schema information, however we are going to be releasing an updated post soon with info specific to JSON-LD (which is MUCH simpler!) and a WordPress plugin to make this even easier for you to implement. Check back soon or signup for blog updates…