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Tag: marketing

Social media is certainly the buzz word in marketing at the moment, but many seasoned marketers are still questioning its value. Many dismiss it as a “kids things” – is it? Here at cMediaProductions we firmly believe that social media represents a paradigm shift in marketing communications – and it’s not shifting back anytime soon! Companies that…

Pay Per Click (PPC) vs. Search Engine Optimization the classic showdown. PPC (the most popular being AdWords) is starting to become an ineffective way for companies to spend their money. Although it still does turn some web searchers into clients, it sure isn’t as useful as it once used to be. While SEO can get…