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Tag: marketing

I attended a seminar at Think Space (@thinkspace) today with Matt Heinz (@heinzmarketing) of Heinz Marketing speaking about Sales for Startups. Matt had a wealth of information (most of which will be the subject of a future blog post), but the biggest thing I took away is that I don’t make my team share enough…

Hello friends, I am excited to announce that this is the inaugural post in a series we are releasing to protect hard-working businesses from getting screwed by the various pitfalls in web marketing. Throughout the series we will address design, development, social media, SEO and much more. The goal of it is to show you…

Hands down the best way to sell a product or service is to “Show the Proof”. Show how your service has helped others. Show that your product really does what you say it can do. The catch is that if YOU say it, it’s marketing and carries little trust with it. However if your CUSTOMERS…

Behold, for I have returned from the foggy clouds of obscurity.  My return, heralded by the electronic choir of Facebook and Twitter, has been delayed too long.  During my sojourn, I worked tirelessly in the world of web marketing.  My learning took my to many sites and I came across a startling realization.  Much of…

Play this while you read because the music from Pirates makes everything awesome. Imagine you are standing on top of a mountain. You are trying to decide how to get down. On one side of you is a sheer cliff, a fast yet painful way down the mountain. On the other side is a gradual…

WARNING: This post is not for the faint of heart.  In order to protect you, dear readers, from the horrors that I am about to depict I offer you this: a terrifying picture which will prepare you for the troubles ahead. GASP!  Thank goodness that is over.  Unfortunately the worst is yet to come.  So,…

Over the course of my life I have seen two movies that I wanted my money back for.  These movies stand at the top of my list for the pinnacle of awful.  The first (and most terrible) is Miami Vice with Colin Farrel and Jamie Foxx.  Seriously, the whole movie they just walk around making…

First off, a disclaimer, having just witnessed the launch of Google Instant, I thought it would be a good idea to do a quick blog post on what the possible implications of this new feature on the fundamentals of web marketing and SEO. These are just first thoughts, and I will likely follow this up…

I’ll bet you thought I had forgotten about this little series.  Nope!  Come and bask in the sheer glory of the world of web vocab.  While I would love to educate the masses on the joy of meme’s, internet trends, and fashion (guilty pleasure I know), I know that many of you are here to…

Ah, the star of luck shines down upon you today readers for you are graced with my second blog post this week.  Where yesterday I took you through the epic fails of company Facebook pages (you can find that here: what not to do), today I have the distinct honor of bringing you the best…

That title may be a little misleading, but here is my main point: Telling the story of your own company is difficult.  Get help from the outside. Back Story: We do a lot of marketing consulting with other companies.  As an outsider, it’s easy to point out flaws in the way they are currently positioning…

Figuring that I’d put off posting my first blog post long enough, today I decided to start off by posting something that I think anyone working in the web field will understand all-too-well… Distraction. Working in web marketing is one of the most interesting, fast-paced and rapidly developing fields I’ve ever been involved in. The…