Ask any web marketer what their biggest challenge is, and I would wager that the most common thing you would hear is “tracking ROI”. Unless you’re in ecommerce, where the entire customer experience happens online and can be tracked with relative ease from start to finish, most customer lifecycles have offline components to them –…
We are in the process of helping a local Seattle photography studio refresh some of their marketing and have just launched their most recent website at www.rowlandphoto.com. A few key things we included in the website: A focus on seattle senior portraits as that’s a popular item this time of year. A responsive and mobile…
Those of you have started to explore the world of Search Engine Optimization have probably started to under stand that amid the myriad of factors, algorithms and rules. There are a few over-arching themes that are extremely important: 1) Have a website that is built well 2) Have content that uses the keywords you’re trying…
I had the pleasure of speaking at the UW American Marketing Association last night. Big thanks to the group for having me out and for all the great ideas. Out of all the creativity, conversation and feedback that the students gave me, I took away one main point: While Universities are doing a fantastic job…
nFluence is a digital marketing agency who invented the Brand Sorter technology that allows consumers to sort through deals according to brands they like, and rule out deals from brands they don’t like. They used this technology to create their recently launched app – DealBoard. DealBoard has a database of over 35,000 offers drawn from…
Odd Dog Media was Thrilled to be a Sponsor at Chalk Talk 2012! Odd Dog had the awesome opportunity to sponsor AdClub Seattle and Puget Sound American Marketing Association’s annual ChalkTalk Super Bowl recap event. The event features a panel of some of Seattle’s top creatives in the advertising and marketing industries who debate which…
Odd Dog Media Launches Redesigned Website for Direct Marketing Client – KP Corporation KP Corporation is a direct marketing and corporate communications company that specializes in helping companies have an efficient marketing supply chain. They have been a powerful player in the marketing industry since 1929. Over the years they have opened offices all over…
Over the past few months, we have been working with Rainier Industries to create a fresh, new look that will not only give their Yurts business a new face, but will help to improve their web marketing, social media and search engine optimization. www.rainier.com/yurts We are still working with Rainier to create some very cool…