We get it. Writing good content takes time, which is one thing that business owners can’t spare. We’re going to make a case that blogging is important and show you ways to make it easier. Why Blog at all? Increased traffic in search engines. More traffic = more leads. And more leads, mean more sales…
The Setup Schema markup is a collection of HTML tags that webmasters (or simply the person who operates the website) can use to identify certain pages and posts. Search engines rely on this markup in order to produce the best and most accurate listings for users. In short, using Schema can help search engines more…
UPDATE Oct 2016: We have updated this post slightly with the HTML based schema information, however we are going to be releasing an updated post soon with info specific to JSON-LD (which is MUCH simpler!) and a WordPress plugin to make this even easier for you to implement. Check back soon or signup for blog updates…
Listen Up! Stereotypically local business websites run slowly. This negatively affects not only the user experience on your website but it can also negatively impact your search rankings. There’s a lot of information out there about how to “minify” your website code or cut down on the number of redirects your have on your site….
WordPress released it’s newest version on the first of this month, which means it’s time to upgrade! If you aren’t currently on WordPress you might have heard some things about it that just aren’t accurate. Here are three of the most common lies about the most widely used CMS on the web. “It’s Just For…
Problem – Vice President of Sales Andrew Didier originally came to Odd Dog for a redesign of their website in the fall of 2012, a few months later he came back to discuss how we could improve their web marketing efforts. We determined that a full-blown local SEO campaign was in order due to the…
Ask any web marketer what their biggest challenge is, and I would wager that the most common thing you would hear is “tracking ROI”. Unless you’re in ecommerce, where the entire customer experience happens online and can be tracked with relative ease from start to finish, most customer lifecycles have offline components to them –…
We are in the process of helping a local Seattle photography studio refresh some of their marketing and have just launched their most recent website at www.rowlandphoto.com. A few key things we included in the website: A focus on seattle senior portraits as that’s a popular item this time of year. A responsive and mobile…
A client recently asked us to give a rundown on why someone would choose WordPress over a hosted solution such as Wix, Weebly or even Shopify. This is the quick reply I wrote back that I felt was worth sharing. The decision on WordPress vs online systems is a matter of budget, flexibility and ultimately…
Interns…Here ye, here ye! There are some things you should know in order to succeed at any Marketing Company. No matter if you are paid or not here are 5 things you can do to separate yourself from the pack! (a little UW plug right there, GO DAWGS) Consistency – Proving yourself to be a…