At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.
Using LinkedIn professionally to make connections and expand your professional network is great, but how can your company utilize this platform and show up in front of your audience?
Let’s look at 5 ways you can market to your audience on LinkedIn in 2020.
Hashtags – they’re not just for Twitter and Instagram anymore! LinkedIn introduced hashtags in 2018, and there are many uses for them on their platform.
LinkedIn uses hashtags to help users find trending and relevant content to follow and engage with. Hashtags help get your posts (or updates as they are called here) in front of more people looking for the type of content you are putting out there.
How to use hashtags on LinkedIn:
Try using LinkedIn’s recommended hashtags when they are suggested.
And a few don’ts
LinkedIn groups can be a great way to get in front of your audience.
To find a group on LinkedIn:
When you do engage with LinkedIn Groups, be helpful – you’re not there to sell, you’re there to listen, offer advice, and show a genuine interest in your audience’s concerns. This is not only adding value to your audience and potential customers, but you are also positioning yourself as an expert in your field. Take notes! You never know when an idea for a new product or service will come from interacting with people on LinkedIn.
It’s just a fact. Video tends to have higher engagement no matter the platform. Some simple video ideas; try recording yourself reading your latest blog post. Answer some of your most commonly asked questions. Record a quick day in the life of your company.
While you can’t stream live on the LinkedIn platform yet, you can record video right within the app.
Whenever possible, use subtitles, or closed captions on your videos. Not only are they incredibly helpful for the hearing impaired, but people who are scrolling may not always be able to turn on their sound. You can even treat closed captions as a way to get people to know a little about what you are speaking about before they click on your video or turn on the sound.
LinkedIn has some exceptional targeting and there is a LOT you can do within LinkedIn ads.
In addition to reaching a broader LinkedIn network, you can also upload your own contacts to target an already warm audience who may have interacted with your company, but is not following you on LinkedIn.
Some custom audiences include:
LinkedIn Ads can be seen in the main newsfeed, sponsored content, which is more like long-form sponsored blog posts, as well as direct messages in the user’s inbox.
Get more eyes on your company overall. This will help your organic reach go even further. Ask your staff to make sure they are following your company on LinkedIn – invite them to share your company’s updates to their profiles if applicable.
Increase your own personal network. Share content from other users and companies. Engage with their content as well.
LinkedIn may be a professional platform, but it still is run like a social networking site. The more you show up and the more engagement your content gets, the more reach you will receive.
Need help marketing on LinkedIn? Give us a shout!