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Why is Social Media still important in 2022?  

To say that there have been a few changes this decade would be an understatement. With virtual solutions like Zoom and online communities, people were forced to connect online when in-person connections were not possible. This absolutely had an impact on social media. How we interact with it and how brands are showing up within it as well. 

Today, for brands it’s so much more than having a Facebook page, posting once a week, and calling it good. Social media should be a strong component of your company’s marketing strategy. 

Here’s why:

1. It builds trust

Creating content that adds value to your target audience will help increase their trust in your company. Be helpful. Informative. Even when you’re not selling. Scratch that. ESPECIALLY when you are not selling. What kind of questions can you answer before they are asked? What are the pain points your company plans to address and how can you create supporting content around that?
Some examples of what that looks like in practice:

  • A helpful blog post (hey, like this one!) providing your audience with some great action items and hopefully some quick wins. 
  • A simple “Did you know” post
  • Have a live Q&A with another industry leader or even a customer 

2. Offers social listening opportunities

Social listening is the practice of paying attention to what your customers are talking about, how they feel, and what they need from your business. What are your customers commenting on? What kind of questions do they have? What tone of voice are they using?

Not only does this give you some great ways to engage with your customers and address any of their concerns, but it is also a great resource to use when drafting up website copy and sales tools!

social media stats

3. Additional customer support channels 

Yes, your customers can call or email you. But many will also message you on social media via direct messaging features or even by simply tagging your business in a post. Today’s consumer expects the same great service from a business regardless of the channel they choose to connect on. 

If managing several inboxes sounds like a lot, I hear you! Luckily, there are several tools out there that will allow you to connect all of your social platforms to give you ONE unified inbox. Check out platforms like Agora Pulse, Napoleon Cat, or SproutSocial.

4. Gets your business in front of new prospects

When you treat social media as a marketing channel, you can get in front of new customers. While, yes organic reach is tough on most social platforms, and a mystery on others (I’m looking at you TikTok!) there are ways to reach new people without running ads.


Some ideas:

  • Create easy-to-share content
  • Play with video – Reels on Instagram, YouTube, TikTok, and stories on Facebook and Instagram.
  • Research hashtags on Instagram and Twitter – use the best ones to get the most reach
  • Tag partners and other businesses in any relevant posts
  • Run a contest


Of course, a well-planned paid social campaign is a great option as well. Need help?

social media stats

5. A great recruiting tool

Job searchers do their homework. Showing not only your products and services on your social channels but also your company culture and behind the scenes can help attract the right employees to your business. Finding a skill match for any open position is a challenge for sure, but finding a culture fit can sometimes be even tougher. When you show what your company is like to work for, you will have a better chance of attracting the right people who will jive with your company culture. 

social media recruiting

6. Helps you stay top of mind for past and future customers

Showing up consistently on your social channels helps you stay top of mind for your customers and prospects. Just like your marketing emails, give people another touchpoint to see your branding, messaging, and offers. This can be especially important for products and services with higher values where the deciding process in the sales funnel tends to be longer. 

Do you wonder if your business is getting all it can from social media? Are you worried you aren’t on the channels your customers are? Need help building a better social media strategy?

Let us know! We’d love to help.