KP Corporation (KP) partners with enterprise clients to streamline and enhance large-scale print and digital communications through innovative, secure, and sustainable solutions. By integrating traditional services with cutting-edge technology, they help organizations optimize outreach while ensuring compliance and top-tier data protection.
KP Corporation originally partnered with Odd Dog in 2018 for a full website redesign. With a strong 90-year legacy and stellar reputation on the West Coast, KP was ready to take its marketing efforts to the next level, hoping to generate new leads, reach untapped audiences, and reinforce its position as an industry leader with people-first values. After launching the new site, our partnership expanded into custom consulting, focusing on SEO improvements, form tracking, blog writing, and optimizing lower-funnel strategies.
With a solid digital foundation in place, KP turned its attention to social media, a common challenge for B2B companies. We developed a comprehensive Social Media Blueprint that included content pillars, industry best practices, brand voice and tone, ready-to-use templates, and a full bootcamp to help KP use LinkedIn as a powerful marketing and engagement tool. The results have been remarkable: KP has seen significant growth in reach and engagement, setting it apart as a thought leader in its space on social. Today, through ongoing custom consulting and organic social media management, we continue to support its LinkedIn strategy with implementation and community-building efforts.
After delivering the Social Media Blueprint and training KP’s team on how to implement it, we continued supporting execution through our custom consulting engagement. Within the first three months, KP saw a significant increase in impressions, engagement rate, and follower growth. The initiative also generated internal excitement, enabling the sales team to incorporate social media into the sales process with prospective customers.
Most notably, the strategy helped build a stronger sense of community, driving increased engagement from partner brands and enabling collaborative posts that extended KP’s reach beyond its immediate network, strengthening its presence and credibility in the industry.
Often overlooked but essential, benchmarking provided a clear starting point to measure KP’s growth over time. We helped establish strategic goals tied to key performance indicators, such as total impressions and the percentage of followers in the target audience, to track brand awareness.
We also conducted in-depth industry research to identify major competitors, assess their positioning, and determine how KP could stand out as an industry leader. This analysis offered insight into competition on both a national and local scale, informing content direction and long-term strategy.
We developed a style guide for brand voice and tone to give KP’s team a clear, shared understanding of how to communicate consistently on LinkedIn. In addition, we created defined content pillars — key categories that outline what to post, which content formats work best (such as carousels, videos, images, and graphics), and examples to guide execution. These tools laid the groundwork for confident, cohesive messaging aligned with KP’s brand identity.
Social media success doesn’t happen by posting and walking away. We developed a community engagement and social listening plan for LinkedIn, including practical tips, platform-specific strategies, and guidance on how KP’s leadership could use their personal profiles to support the brand. The plan also included tools to track engagement, monitor audience growth, and maintain consistent efforts to build a strong following while demonstrating leadership in the industry. At the heart of the strategy is a simple principle: meaningful connection drives lasting community.
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