Xero Solar is a trusted solar company in El Segundo, CA, highly valued by its current and past customers. Discover how email marketing helped it to maintain relationships with its existing client base while driving qualified word-of-mouth leads.
Xero Solar is a trusted solar company in El Segundo, CA, highly valued by its current and past customers. Discover how email marketing helped it to maintain relationships with its existing client base while driving qualified word-of-mouth leads.
With a loyal but quiet customer base, Xero Solar saw an opportunity to engage its current customer base, increase engagement with its customers, and keep its company top-of-mind for residential and commercial customers.
Customers with a positive experience with a business may recommend the services to another person on that fact alone — but that’s not always the case. Our email marketing strategy aimed to continuously engage existing customers to increase the likelihood of word-of-mouth referrals. This was achieved in two ways: our newsletters allowed Xero Solar to 1) stay top-of-mind for customers who have worked with Xero Solar in previous years, and 2) share educational content about customers’ solar systems, batteries, and the solar industry at large, providing additional value to them even after their initial solar installation project.
With a new website on the way, we worked to incorporate the refreshed branding and innovative design elements into the newsletter design, ensuring brand consistency across all major touch points.
The days of audience members only checking their email on a desktop are long gone. To provide the best user experience for mobile users, we shortened the overall newsletter length, publishing full-length content as a blog post on the website instead for those who want to read more. These efforts not only provide SEO value to the new website but also create a more enjoyable and engaging experience while reading the newsletter.
In addition to shortening overall email content to increase engagement, we prioritized a CTA-driven newsletter format to encourage audience members to interact with Xero Solar in various ways such as visiting the website or leaving an online review.
By partnering with Odd Dog, Xero Solar now has a complete email marketing process provides value and engages past and current customers. Two newsletters are delivered to their target audience monthly — aligned with their branding, driving quality website traffic, and encouraging engagement from their audience. Additionally, the email marketing audience continues to grow through website opt-in integrations and additional audience segmentation.
Xero Solar is now fostering a direct line of communication with its target audience. This opens the door for future repeat business, word-of-mouth referrals, online reviews, and overall customer satisfaction.
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