“Class, we’re going to watch a movie today.”
Is this not one of the best sentences to ever be uttered from your school years? Why? Video is entertaining. We learn visually, and we like learning at 24 frames per second.
“Yes, but how does video translate to my business and connecting to my customers?”
GREAT question! We’re so glad you asked.
Let’s break down four different ways that video can help attract new customers to your business.
When you’re trying to convey to potential customers what your company does video is far more effective than any other method. For the most part, when you attempt to make your target audience read about your company and what it is you have to offer, it can be easy for them to get lost or distracted.
However, if you take the time to create a compelling and informative video, and you keep it to a relatively brief length, chances are that a good part of your target audience will view the video in its entirety.
Video is much more engaging and you can get more of your message across in a shorter amount of time. Because video shows over tells, it’s a great platform to invite your audience to learn from you, get to know you, and of course help them!
Showing and not telling will pull in your viewer much faster. Use video to show how your business is right for them. Use video to really create that know, like, and trust factor.
ACTION ITEM: What’s ONE thing you can SHOW on video that will help communicate clearly what it is you do?
Here’s ours explaining our Review app:
Video feels more personal. Far more than simple text does. People are much more likely to do business with brands that they feel they can trust, and which they have some understanding. All this can be conveyed really well in a video, and it can instantly put potential customers on your side, at least in the state where they’re willing to hear more about your company and what you offer.
Use video as an opportunity to show your personality, your company’s story, YOUR story and why you do what you do. Give people the opportunity to get to know you and connect with you before they ever decide to do business with you.
“We don’t do business with companies, we do business with PEOPLE. “ – Simon Sinek
ACTION ITEM: Name ONE company that you trust and research what kind of video content they put out.
These days no one goes anywhere without their smartphone so you need to find new ways to reach and engage with your audience. One of the best ways for you to reach your target audience is to create videos that display well on mobile devices so that you can have the greatest impact. With over 3.5 billion people around the globe owning smartphones (dats a lot of phones!) and spending an average of 5 hours a day on them, there’s a huge opportunity for you to take advantage of mobile-friendly video. Mobility combined with the shorter attention spans we’re all cultivating nowadays makes mobile-ready videos such a great way to get in front of your audience.
Unless you’ve been living in a remote cave somewhere for the last five years, you’ll be well aware of the fact that video offers the highest engagement rate of any medium available to marketers. More than 65% of consumers who take the time to watch a video at all, will view at least three-quarters of that video before eventually abandoning it. This means when you’re producing videos, you shouldn’t wait until the end to deliver that all-important persuasive message about your business.
To get the maximum benefit from using video production, you should place them on your website and on any of the social media platforms where you have a presence. That will instantly gain you exposure to a wider audience, and when they begin viewing your video posts, they will quickly learn a great deal more about your company and what you’re all about. When you want to influence customers and move them along in the sales cycle, there is no better way to do it than through some informative and well-made video productions.
Using video in your advertising
Because video generates 1,200% more shares on social media than text and image combined, when you use video in your social ads, you will see a higher return at a lower cost. In addition to all of the awesome benefits listed out above, using video in your paid advertising is definitely worth experimenting with.
Video can impact your search rankings
There are a lot of websites out there and it’s become increasingly more difficult to rank on that coveted first page. Video is now a component than can help increase your web traffic and even your rankings. Websites with videos attract 2-3 times as many visitors than those without. This goes back to us being visually learning creatures. Creating video content that teaches and shows the answers that people are searching for will get more traffic to stay on that page and help make that webpage rank higher in the search results.
Pretty cool, right?