UPDATE Oct 2016: We have updated this post slightly with the HTML based schema information, however we are going to be releasing an updated post soon with info specific to JSON-LD (which is MUCH simpler!) and a WordPress plugin to make this even easier for you to implement. Check back soon or signup for blog updates to be notified.

UPDATE Jan 2017: Here is a post with a sample of JSON Schema for Multiple location businesses.

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Multi-Location Marketing has taken on a big focus here at Odd Dog and we wanted to share a bit of what we’re using to optimize for both single and multi-location businesses.

Local business schema has many different data types, all of which can be related. In this case, we want to focus on Organization and Location data types, where the Organization can have many Locations.

Organization – which includes ratings, contact points, email addresses, logos, and many other things.
Location – which includes physical addresses, phone number and other information regarding physical location.

Since these two things are separate and can be altered independently all you have to do is add another set of location tags and information.

Example of one location Schema Markup:

<!–raw–>

<a itemprop=”url” href=”http://www.companyurl.com”><div itemprop=”name”><strong>Company Name</strong></div>
</a>
<div itemprop=”description”>This is the company description</div>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>1234 Company St.</span><br>

<span itemprop=”addressLocality”>Seattle</span><span itemprop=”addressRegion”>WA</span><span itemprop=”postalCode”>98109</span><br>

<span itemprop=”addressCountry”>United States</span><br>
</div>
</div>

<!–/raw–>

Example of multiple location schema:

<!–raw–>

<a itemprop=”url” href=”www.companyurl.com”><div itemprop=”name”><strong>Company Name</strong></div>
</a>
<div itemprop=”description”>This is the company description</div>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>1234 Company St.</span><br>

<span itemprop=”addressLocality”>Seattle</span><span itemprop=”addressRegion”>WA</span><span itemprop=”postalCode”>98109</span><br>

<span itemprop=”addressCountry”>United States</span><br>
</div>
</div>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>Company 2 Street</span><br>

<span itemprop=”addressLocality”>Seattle</span><span itemprop=”addressRegion”>WA</span><span itemprop=”postalCode”>98105</span><br>

<span itemprop=”addressCountry”>United States</span>
</div>

<!–/raw–>

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Do you need help adding multi-location schema to your website? We are a Digital Marketing Company with over a decade of experience working with multi-location businesses. Our SEO Services and Small Business Marketing Packages may just be with your business needs! Drop us a line if you are looking for a trustworthy marketing partner.