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Category: Social Media

At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.  Using LinkedIn professionally to make connections and expand your professional network is great, but…

We audit and review a lot of social media accounts in our line of work. And while we’re not always perfect with our own (ahem, you do know the story about the cobblers kids’ shoes, right? ) we do have some valuable insight to pass along and help other marketing managers not make the same…

Social media can be a beast to manage but in this day and age, impossible to ignore. Whether you are B2B or B2C business, it’s important to leverage your social media channels to increase your leads.  Here are ten ways you can help convert more social followers and interactions into leads: Use social media as…

Businesses have come to realize that they simply can’t afford to ignore the tremendous reach of social media or the targeting that it offers. As a result, virtually all marketing campaigns these days include some component of social media marketing. However, one of the challenges of this is that social media is always changing, and…

Facebook - that powerful social media platform that has eluded business owners for years. It can either be a huge marketing and customer service asset, or a huge waste of time. How can you be sure that you are making the best use of Facebook for your business? That’s what we’re here to help you...

Instagram has upped its game in a big way over these past few years. We wrote a post back in 2016 called  How to Use Instagram for Local Businesses, which needs so much updating in 2019, we decided to write another one! What we’ll be covering: Making Your Bio Count Creating Content Specific to Instagram…

On January 11th, Mark Zuckerberg announced that Facebook would be making some big changes to their algorithm that will greatly impact business pages. Putting the focus back on friends posts in the newsfeed. Facebook’s update announcement stated; “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And…

Yes, it’s a thing. I’m sure you were all: 🙄  but now, you’re all 🤔 and soon you’ll be 😆 ! So, Happy World Emoji Day! World Emoji Day started in 2014 and has been increasing in popularity ever since. From Wikipedia:  “World Emoji Day is “the brainchild of Jeremy Burge“according to CNBC who stated that “London-based founder of Emojipedia created it” in 2014….

Why your business should be using Facebook Live: The numbers: Facebook has over 1.8 billion active users. But even more impressive is the fact that Facebook gets over four billion video views every day. What’s more, people spend 3X longer watching live video than native video.  The domination: Video content is now outperforming every other type of…

The Good Safety In an attempt to tackle harassment and digital bullying, Twitter recently introduced 3 new changes: tracking suspended accounts to block users from creating additional abusive accounts, removing Tweets with “potentially sensitive content” from search results, and collapsing tweets marked with abusive keywords or low-quality replies. List Notifications Twitter also attempted to take…

Did you know that over 1.86 billion monthly active users on Facebook right now? And over 1 billion of DAILY active users on mobile. With an audience that size, there is a good chance that people you want to do business with are on Facebook at some point during their day. While we wouldn’t recommend spending…

It was just announced that Facebook will be taking a bit out of LinkedIn and Glassdoor’s business by allowing businesses to post job openings on their Facebook page. While you have always been able to make a post, the new feature will create a dedicated “Jobs” section where applicants can see jobs and also apply…