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Category: Marketing

Humans are competitive by nature. We’re raised in a competitive environment from sports to school to the occasional family reunion dance-off. It’s in our DNA and brings out (usually) the best in us as individuals and groups. Without competition, we’d have a difficult time striving to be better, continuing to improve, and ultimately, becoming the…

At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.  Using LinkedIn professionally to make connections and expand your professional network is great, but…

Social media can be a beast to manage but in this day and age, impossible to ignore. Whether you are B2B or B2C business, it’s important to leverage your social media channels to increase your leads.  Here are ten ways you can help convert more social followers and interactions into leads: Use social media as…

“Class, we’re going to watch a movie today.”  Is this not one of the best sentences to ever be uttered from your school years? Why? Video is entertaining. We learn visually, and we like learning at 24 frames per second.  “Yes, but how does video translate to my business and connecting to my customers?” GREAT…

For businesses, it is generally true to say that “you need to spend money to make money.” However, spending money is not the same as spending money wisely. Google Ads (nee Adwords) campaigns are like plants in your garden – they need to be lovingly nurtured. Like plants though, you eventually need to get out…

A common question we get from a lot of our clients is, “Does Google Ads help SEO?”  This is a great question that we’ve all wondered about at some point. Let’s face it – wouldn’t it be awesome if you could just make your website rank higher and get tons of free traffic just by…

“I need help growing my business.” This is a statement I hear all too often when speaking with potential clients ranging from carpet cleaning companies to tech-savvy SaaS entrepreneurs. Local business owners like yourself are some of the hardest working people I’ve ever met but as a result, they’re often juggling a million things at…

We all know how important it is to support your local businesses. (you DO know that right?!) And Shop Small Business Saturday this weekend is the perfect time to dedicate some of those holiday dollars to your local businesses. How can you support small/local businesses this holiday season? Here are a few ways that you…

Are you capitalizing on the benefits of Facebook Business pages? Facebook is a fantastic tool for small businesses to find new customers, spread brand awareness, and tell customers about your business. However, it’s a platform that’s changing constantly and can be overwhelming for small business owners. If you already have a page for your business…

What Are Google Local Services Ads? The Local Services Ads unit is shown at the top of Google Search results when people are searching for the services you offer in your area. These are very basic ads that include your NAP info (Name, Address, Phone number), review rating, Google Guaranteed badge, and business hours. In…

Business in the ’80s Oh, the 80’s. Those glorious days of Saturday morning cartoons, big hair, and VCRs. Luckily, things in the marketing world have gotten easier and the hair has gotten smaller. I’m still not over losing Saturday morning cartoons though… Here’s a look at some ways that, if you had a business in…

Why your business should be using Facebook Live: The numbers: Facebook has over 1.8 billion active users. But even more impressive is the fact that Facebook gets over four billion video views every day. What’s more, people spend 3X longer watching live video than native video.  The domination: Video content is now outperforming every other type of…