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Category: Local SEO

When we consult with our clients, much of our advice is specialized for that client and their industry. However, there are two things that we work on with each and every client no matter what their industry. Reviews and link building. Reviews we’ve covered in the past here, and I’m sure will continue to cover again…

We gave you homework a few weeks ago, and if you completed it, Congrats! You’ve identified your perfect customer and can write a book about them! (if you haven’t go back and read this post.. it’s OK, we’ll wait …………………. great, welcome back!) Now you can effectively market to your perfect customer and make your services…

As a Seattle Website Design agency,  we use WordPress and Google Analytics.  Right to the point: Comprehensive list of all active spam bots to block. What’s going on and what to do: As a digital marketer data is everything. Our primary goal is to create measurable impacts on clients. Whether that is an increase in…

We have 7 great tips for local business owners just lying about the place! We will be posting a new tip every week for the next 6 weeks. Tune in next week for Tip #2! How long does it take to start seeing results on search engines? I’m going to give you the best and…

See this post that Adam wrote back in 2013 as to why we, at Odd Dog, use WordPress exclusively for our clients. #1 – Outstanding Support – WordPress started as a blogging platform, and now claims 23.9% of the internet’s websites and growing fast! That’s pretty huge. And with that many sites being run on…

As a business, there are numerous ways to market, generate leads, and find new prospects. In 2015 the air is filled with buzz words around Search Engine Optimization (SEO), Digital Marketing, Online Advertising, and others. It almost feels as though there is some “get rich quick scheme” that everyone is buying into! So what is…

Navigating the digital marketing space as a small business can seem overwhelming. There are hundreds of companies shouting in your ear, and your inbox, claiming that they can get you to a #1 spot on Google. That they can do this in under a month and that they can do it for next to nothing…

  We get it. Writing good content takes time, which is one thing that business owners can’t spare. We’re going to make a case that blogging is important and show you ways to make it easier. Why Blog at all? Increased traffic in search engines. More traffic = more leads. And more leads, mean more sales…

The need for a deep understanding of analytics and overall SEO strategy is more necessary than ever. Google recently announced updates to its local search algorithm through Barry Schwartz, news editor at Search Engine Land.  Some are referring to this update as the, “Pigeon update.” Google stated that these changes are bringing local SEO more, “in…

The Setup Schema markup is a collection of HTML tags that webmasters (or simply the person who operates the website) can use to identify certain pages and posts. Search engines rely on this markup in order to produce the best and most accurate listings for users. In short, using Schema can help search engines more…

UPDATE Oct 2016:  We have updated this post slightly with the HTML based schema information, however we are going to be releasing an updated post soon with info specific to JSON-LD (which is MUCH simpler!) and a WordPress plugin to make this even easier for you to implement.  Check back soon or signup for blog updates…

Listen Up! Stereotypically local business websites run slowly. This negatively affects not only the user experience on your website but it can also negatively impact your search rankings. There’s a lot of information out there about how to “minify” your website code or cut down on the number of redirects your have on your site….