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Category: Local SEO

There are many factors that Google and other search engines (wait, there are OTHER search engines?!) use to determine how a website is ranked in search. Website structure, content, meta descriptions, title tags, schema, and backlinks are all signals that search engines use to determine a website’s rankings. Backlinks are links from other websites that help…

We’ve been talking a lot about the importance of online reviews. But how can you get your staff more involved? Your employees are the front line of your business. They are the face of your company and are in touch with the day to day interactions with your customers. That’s why it’s crucial that they…

By nature humans are competitive. We’re raised in a competitive environment from sports to school to the occasional family reunion dance off. It’s in our DNA and brings out (usually) the best in us as individuals and groups. Without competition, we’d have a difficult time striving to be better, continuing to improve and ultimately, becoming…

First things first, you need to build backlinks. That’s really all you can do. However, there are a number of different ways to build backlinks. But first, lets describe what backlinks actually are and how they’re important to your site. What are Backlinks? I’m a big fan of using analogies so let’s start off with…

*Okay, maybe we’re not the best content writers in the entire world and from time to time might rely on the Grammarly discount we get, to use the software for its on-point plagiarism tool, but we are the top result for “Seattle Marketing” on Google. So you’ve crafted the perfect headline, now what? You want…

If your business has more than one location, should you have separate Facebook pages for each location? YES! If you’re a multi-location business owner, here are some reasons why you want separate Facebook pages for each of your business locations: Great for Local SEO Facebook is a social networking website, but it is also a source…

Google Review Updates! Ok, its not actually that exciting, more of an update really. We previously talked about the importance of online reviews and how it can drastically improve the number of leads coming to your business each month. Well today I want to go through some updates from Google when it comes to reviews….

How many times have you read a review for a new restaurant you want to eat at? How did you take a look at it? On Yelp? Google? Facebook? I don’t know about you, but every time I’m looking at a new place to find some delicious grub, I do a little homework before committing…

Marketing your business has evolved over the years. You used to be able to take out a Yellow Pages ad, do a little networking,  and call it a day. Today, people take to the internet, not only to find the business they are looking for, but also to research the company they are looking to do…

2016 was quite a year. Politics and entertainment aside, the social media landscape began experiencing some major shifts. In 2017, I predict we will see many of these shifts take over in full force. These changes will present themselves as both exciting opportunities and daunting challenges for businesses. Either way, consumers will be reaping all…

What a year it’s been! Do we say that every year now, or has 2016 truly been one for the books? I’ll let you decide. In our world, here are some big trends we’ve been following this year: Mobile, Mobile, MOBILE!  Mobile and tablet internet usage exceeded desktop for the first time worldwide in October 2016. Source That…

We’ve all been there. To that place of panic. You’re ranking for exactly what you want, business is great and you’re doing a little happy dance, even on Monday mornings. Then overnight, something happens. Like a light switch being turned off. And your rankings in the local pack disappear. Your phone stops ringing and your…