The Setup Schema markup is a collection of HTML tags that webmasters (or simply the person who operates the website) can use to identify certain pages and posts. Search engines rely on this markup in order to produce the best and most accurate listings for users. In short, using Schema can help search engines more…
UPDATE Oct 2016: We have updated this post slightly with the HTML based schema information, however we are going to be releasing an updated post soon with info specific to JSON-LD (which is MUCH simpler!) and a WordPress plugin to make this even easier for you to implement. Check back soon or signup for blog updates…
A few weeks ago Qualaroo announced that they were releasing a comprehensive guide to conversion rate optimization, similar to Moz’s beginners guide to SEO. The next question after “what do I want the users to do” needs to be “how do I get them to do that”. This guide covers everything from what Conversion Rate Optimization is…
Hello again! In this post you’ll learn about 10 web design resources that you might need if you’re dabbling in web design. 1. Color Scheme Designer What It Is: It’s all about web colors! When To Use It: When you need to find the right colors for your webpage. Why It’s Cool: You can see triad, tetrad,…
Photoshop is one of the most versatile applications that anyone can learn how to use. The capabilities of what it can do are actually endless, and if you know how to use it effectively it can be an impressive addition to any resume. Anyone can say that they are “moderately experienced in photoshop”. That could…
Listen Up! Stereotypically local business websites run slowly. This negatively affects not only the user experience on your website but it can also negatively impact your search rankings. There’s a lot of information out there about how to “minify” your website code or cut down on the number of redirects your have on your site….
WordPress released it’s newest version on the first of this month, which means it’s time to upgrade! If you aren’t currently on WordPress you might have heard some things about it that just aren’t accurate. Here are three of the most common lies about the most widely used CMS on the web. “It’s Just For…
Problem – Vice President of Sales Andrew Didier originally came to Odd Dog for a redesign of their website in the fall of 2012, a few months later he came back to discuss how we could improve their web marketing efforts. We determined that a full-blown local SEO campaign was in order due to the…
Self explanatory and yet so satisfying. Here is where you can download Google Chrome and Firefox if you are still one of those people using any form on IE. Of course there are so many out there that I forgot to include one of the best ones!
Interns…Here ye, here ye! There are some things you should know in order to succeed at any Marketing Company. No matter if you are paid or not here are 5 things you can do to separate yourself from the pack! (a little UW plug right there, GO DAWGS) Consistency – Proving yourself to be a…
Nobody enjoys packing up all of their things and hauling it to a new place. You have to put everything you have, put it in boxes that never seem to fit, and then haul it all up a set of stairs. BUT little known to most people there are some major SEO concerns when you…