Category: Design

What is a brand guide? A brand guide provides an overview of the company's identity, mission, values, as well as serves as an instructional guide on how a brand should be represented in all communication touchpoints. This includes logo usage and variations, voice, values, mission, typography, and color guide. Creating a full brand guide for...

Rebranding has gotten, dare we say, trendy, over the last few years. I mean, who doesn’t love all things shiny and new! In addition to desiring a fresh and updated look, it can also be tempting to blame your current branding on any lack of success your business may be seeing.  We’re here to dispel…