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Category: Conversion Optimization

Creating a successful Google AdWords Campaign can be frustrating.  Imagine you want to run a Google AdWords campaign and start going through the steps to launch your campaign.  You create the campaign, ad set, and design a couple of display ads. You choose a few keywords you think people are using to search for your…

How to Use Adwords For Your Business AdWords has been around for quite some time at this point and for good reason. Each year, Google’s revenue is primarily made up from businesses advertising via AdWords, about 90%!  At this point, I’m going to assume you already know what AdWords is (if you don’t, here you…

The Setup Schema markup is a collection of HTML tags that webmasters (or simply the person who operates the website) can use to identify certain pages and posts. Search engines rely on this markup in order to produce the best and most accurate listings for users. In short, using Schema can help search engines more…

Last week, Christian Arno at SEOMoz Blog wrote a fascinating post about optimizing web content for an international audience. Here are 5 highlights from Christian’s article that may surprise you: Most people online don’t speak English Fewer than 27% of online users are English speakers. More than half of Google searches are in non-English languages….