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Category: Conversion Optimization

Creating a successful Google AdWords Campaign can be frustrating.  Imagine you want to run a Google AdWords campaign and start going through the steps to launch your campaign.  You create the campaign, ad set, and design a couple of display ads. You choose a few keywords you think people are using to search for your…

The Setup Schema markup is a collection of HTML tags that webmasters (or simply the person who operates the website) can use to identify certain pages and posts. Search engines rely on this markup in order to produce the best and most accurate listings for users. In short, using Schema can help search engines more…